Maurice O.

Brand Identity & Social Media Manager – Mezghani

At Mezghani, I contributed to building and strengthening the brand identity, ensuring the development of a coherent, professional, and recognizable image across all digital platforms.

I was responsible for social media management, including planning, creating, and publishing content tailored to the company's target audience. My work also involved ensuring visual and editorial consistency while improving the brand's visibility and engagement.

In parallel, I participated in defining the content strategy, researching creative concepts, and optimizing the performance of publications.

This experience allowed me to develop a global vision of digital branding, combining visual identity, strategy, and performance.

Content Creator & Video Editor – MMS Sports Academy

As a Content Creator & Video Editor for MMS Sports Academy, I participated in the development and structuring of digital content around football news and debate formats.

My main tasks included creating and editing videos optimized for social media, designing attractive thumbnails, and writing engaging scripts tailored for a sports-passionate audience.

I also contributed to researching content concepts and formats to maintain a dynamic, neutral editorial line focused on community interaction.

My goal was to produce high-value content capable of capturing attention, sparking debate, and optimizing audience engagement.

• Editing high-quality videos optimized for engagement and retention

• Designing eye-catching thumbnails to increase click-through rate

• Crafting compelling scripts and storytelling structures

• Managing social media accounts on a daily basis

• Developing content strategies tailored to audience growth

• Researching trends, viral formats, and content ideas

• Enhancing overall content performance and visibility

• Supporting creators and brands in scaling their online presence