About Maureen
French
Native or bilingual
English
Fluent
Experience
- MALT COMMUNITYCommunity Business Partner & Content ManagerJune 2023 - Today (3 years)Paris, FranceCOMMUNITY MANAGEMENT:Supporting independent consultants and interim managers in the Malt Strategy community, the leading community of high-level independent consultants and interim managers.> Managing a portfolio of consultants and interim managers to ensure their success and satisfaction on the platform.> Developing trusting relationships, dedicated point of contact.> Personalizing support strategies.OPTIMIZING MALT STRATEGY USER EXPERIENCES:> Ensuring smooth integration of independent consultants into the Malt Strategy community, assisting them in optimizing their profiles, and facilitating exchanges (onboarding - profile follow-ups - mission follow-ups)> Identifying obstacles or specific needs.COMMUNITY ANIMATION:> Assisting in managing various events dedicated to the Malt Strategy community, in coordination with the event manager at Malt (Malt Strategy Get-togethers / AfterMalts / Thematic Breakfasts...)> Regular sharing of dedicated resources (studies / white papers / reports / articles ...) - (via Prismic)> Co-creation of the content newsletter for the Malt Strategy community (via Hubspot)> Creating initiatives to foster networking among independent consultants.> Gathering community feedback to improve offered services.DEVELOPING A NETWORK OF SPECIALIZED CONSULTANTS (business focus)> Identifying top talent and fostering exchanges between independent consultants and Malt Strategy sales teams.> Facilitating knowledge sharing and skill development.SUCCESS MEASUREMENT AND CONTINUOUS IMPROVEMENT:> Monitoring KPIs & performance: (satisfaction rate, community member engagement, ...) - (Salesforce)> Analyzing trends and consultant feedback to propose continuous improvements.
- ELMUTHead of Brand & CommunicationsNovember 2021 - June 2023 (1 year and 7 months)Paris, France360° COMMUNICATION> 360° communication plan.> Creation, management, and planning of the newsletter calendar / performance monitoring.> Annual media plan: advertorials / metro advertising / guerrilla advertising etc.> Strategy, management, and planning of brand and media partnerships / ROI driven.> Press relations.> Writing articles and managing the "La Dépêche Elmut" blog.> Managing the elmut.fr CMS via Prismic.> Creative briefs for social media & projects.> Organization and management of product photoshoots.SOCIAL MEDIA (awareness and e-reputation) - IG / FB / LinkedIn / TikTok / YouTube> Implementing the social media strategy with internal teams.> Creating content for social media (photoshoots).> Influencer/ambassador research and management (contests and events).> Analysis and numerical reporting of reach (tracking links - reporting).> Developing the YouTube channel with YouTube Shorts.> Developing the TikTok channel.MANAGEMENT> Management and coordination of dedicated internal teams (graphic designer, community manager, TikTok specialist etc.).
- IndexiaExternal Communications OfficerTECHAugust 2020 - November 2021 (1 year and 3 months)Paris, FranceSOCIAL MEDIA (2 brands) - (awareness and e-reputation)> Implementing the social media strategy: management and planning of the editorial calendar for social networks in France: Instagram; FB; Twitter; LinkedIn; YouTube.> Creating content for social media (photoshoots).> Influencer research and management / partnerships (contests and events).> Community management: comment moderation.> Analysis and numerical reporting of reach (tracking links - UTM Google Analytics).360° COMMUNICATION (2 brands)> 360° communication plan for Hubside.Store openings: (influencer partnerships / media plan / advertorials - Google News deployment) - between 5 and 10 store openings per month.> Sales animation (sales, Mother's Day, Black Friday, Christmas ...)> Creative briefs for social media and projects (in-store POS, national press publications, advertorials, lobbying articles etc.)MANAGEMENT> Management of community managers for Hubside.Store Spain, Hubside.Store Portugal, and Hubside.Store Belgium.
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