Freelancer profile translated to English.

Description

I support brands, agencies, and cultural players in creating and managing strategic high-impact partnerships, particularly in the world of cinema and culture.

I help you design coherent and effective collaborations: strategy definition, partner research and negotiation, project coordination, and operational activation.

My added value: an approach that is strategic, creative, and highly operational, with a perfect understanding of image, visibility, and ROI challenges.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

BNP Paribas,
Head of Cinema Partnerships
September 2024 - August 2025 (11 months)
Paris, France
Marketing & communication management of BNP Paribas cinema activations — strategy, content, influence, and 360° promotional and co-branded campaigns with major partners (La Fête du Cinéma, MI 8, Les César...). Prospecting, negotiation, and implementation of cinema partnerships with over 50 films supported. Implementation of multi-channel activations responding to visibility, awareness, and image objectives. Design and deployment of digital content in collaboration with 30 cinema and lifestyle influencers. Daily coordination with creative agencies, media, influencers, and institutional partners. Simultaneous management of multiple projects with budget monitoring, schedules, approvals, and deliverables. Development of strategic recommendations and campaign reports to guide future activations. Coordination of major cinema events (Grand Rex, premieres...), gathering up to 2,800 spectators.
360° Communication Strategic Partnerships Event Organization Project Coordination Influencer Campaign
The Walt Disney Company,
Studio Project Manager
September 2021 - September 2024 (3 years)
Paris, France
Lead and coordination of 360° marketing & communication strategies for 25 cinema releases. Development of multi-channel online and offline communication plans (media, social media, influence, brand content, PR). Cross-functional management with 5 creative/media agencies to ensure the quality and consistency of activations and collaboration with US and UK subsidiaries. Budget management of communication campaigns (from €500K to €2.8M). Production of reports, analyses, and learnings to optimize subsequent campaigns. Negotiation and management of media partnerships (NRJ, Fun Radio, TF1, M6). Organization of about ten premieres (500 to 2,800 guests), coordination of talent, actors, partners, and technical providers. Management of internal cross-functional projects, including support for Disney+ teams and CSR initiatives (gender equality, LGBTQIA+ inclusion).
360° Communication International Coordination Strategic Partnerships Project Management English
The Walt Disney Company,
Diffusion & Communication Manager
July 2018 - August 2021 (3 years and 1 month)
Paris, France
Management of advertising campaigns and sponsored programs on Disney TV channels. Daily management of 30 advertisers, primarily from the toy sector. Management of campaigns and partnerships on owned media platforms (cinema, Disney+, retail, DVD...). Coordination with TV programmers in France, UK, and Spain. Performance analysis (reach, KPIs, sales) and recommendations to optimize brand visibility.