Maurane Félix

Specializing in Social Media communication in the cosmetics, health, and publishing sectors, I support brands as a freelance social media & community manager to enhance their image. My mission: create content that resonates, engage sincere communities, and make digital a true lever for meaning and growth.

My services:

✅ Social Media Audits

✅ Social Media Management

✅ Community Management

My skills:

✔️ Develop a results-oriented strategy (product launches, events, rebranding, CSR, etc.).

✔️ Build editorial calendars

✔️ Brief creative teams and create impactful content

✔️ Schedule content

✔️ Moderate comments and inboxes

✔️ Track KPIs and perform reporting

✔️ Master SMO

✔️ Develop influencer and UGC campaigns

✔️ Build brand partnerships

✔️ Collaborate with related teams

📚 It all started with a passion: for books, for great stories, and the desire to share them. In 2019, I created maurane.reads, a space where words meet images.

✨ In 5 years, I have built two content universes:

A literary account followed by thousands of readers, with regular partnerships with Gallimard Jeunesse, Syros, Flammarion Jeunesse...

An account focused on personal development, featuring co-branded live sessions, editorial strategy, and viral videos with over a million views.

🎥 Instagram, TikTok, blog, newsletters, contests, monitoring, website creation… I have explored all formats, always guided by the same desire: to create connection and meaning.

Today? I continue to tell stories — but for brands. ✨

Lunii, an adventure where imagination and digital meet! 🎧

As a Social Media Manager, I had the opportunity to drive a Social Media strategy from A to Z to increase brand awareness and community engagement.

📝With +7K followers in 6 months on Instagram and a successful launch of the TikTok account (monthly reach of +100K and 30K likes in 4 months), each post was an adventure. From creating static and video content to meticulous editorial planning, multi-channel copywriting, social media moderation, and coordinating creative briefs, I contributed to developing the love brand.

📊In addition to tracking KPIs and performing reporting, I had the privilege of collaborating with internal teams (HR, creatives, editors) and participating in significant events like the Lunii Tour and influencer events.