Freelancer profile translated to English.

Description

13 years of experience in the lifestyle sports and fashion industry in international/European and French markets.

- Expert in collection development and marketing concepts, from brief to market launch (Textile, Footwear, Accessories, Lingerie)

- Extensive experience and understanding of operational marketing and brand marketing (360° approach/product launches) - In-depth knowledge of wholesale and own retail distribution, purchasing, and retail merchandising

- Ability to manage multicultural teams and work closely with various departments (Design, Development, Retail, Communication, Regions, Key Accounts...)

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational
German
Basic

Workplace preferences

Can work on-site

Paris 16e Arrondissement (up to 50km)

Freelance : Petit Bateau, IKKS
BRAND STRATEGY & PRODUCT MARKETING CONSULTANT
FASHION AND COSMETICS
January 2018 - Today (8 years and 5 months)
Paris, France
Assignment at Petit Bateau July 2018 – Present
- Management of the Daywear and Nightwear Children's category (2-14 years): definition of the scope, product strategy, collection management and launch, definition of the operational marketing plan.
- Implementation of processes: efficient material plan, calendar...

Assignment at IKKS January 2018 – June 18
- Definition of the scope, product strategy, management and launch of the SS19 Women's and Accessories collection + Implementation of collaborations for SS19.
Product management Product Development Product Design Purchasing merchandising 360° Communication
PPA , MOD'ART, AMOS
Lecturer in Marketing/Communication at Master's Level
EDUCATION AND E-LEARNING
January 2018 - Today (8 years and 5 months)
Paris, France
Courses/modules: lifestyle sports sector, brand management, collection management and creation, product manager's toolbox...
education
Fast Retailing
Global Merchandising Manager Princesse Tam Tam & Comptoir des Cotonniers
FASHION AND COSMETICS
April 2015 - December 2017 (2 years and 9 months)
Paris, France
Global Merchandising Manager Princesse Tam Tam
- P&L responsibilities of €98M annual revenue (FY57 +11% vs LY)
- Responsible for the strategy and product development for PTT + management of 4 CDPs: Lingerie €60M, Loungewear €24M, Swimwear €12M, Accessories €2M. 350 SKUs per season.
- Creation of new growth sources: launch of the Sport range, plan to revive heattech products in collaboration with Uniqlo
- Responsible for retail purchasing and collection budget for 150 Stores
- Implementation of the 360° marketing strategy in collaboration with other departments.

Global Merchandising Manager Comptoir des Cotonniers
- P&L responsibilities of €125M annual revenue + Management of 3 CDPs
- Management of product strategy and concepts for 3 categories: Knitwear €65M; Cut & Sew €31M; Accessories €29M. 160 SKUs/season.
- Creation of new growth sources: Collabs with New Balance, JBrand, Uniqlo, own Slash sneakers (20K pcs €2M)
- Responsible for retail purchasing, collection budget for 380 stores
- Management of the 360° marketing strategy in collaboration with other departments (Development, Allocation, Marketing, VM, Retail...)
Product management Marketing 360° Communication retail Purchasing merchandising Branding Product Development Textile