Freelancer profile translated to English.
Back to original languageAbout Maud
Do you need to define your Marketing & Communication strategy?
Versatile with a strategic eye, I will help you define your overall communication strategy, your social media positioning, support your Employer Brand or even an event project.
I offer tailor-made strategic support according to your needs. I can also select, manage and support the graphic designers or agencies you work with to achieve and implement the chosen strategy.
Do you need reinforcement for your teams?
I coordinate your projects, your communication, marketing operations or your campaigns, on-site or remotely.
The founders of the companies I support entrust me with the following missions:
✔️ Event production & organization
✔️ Project development or management
✔️ Communication strategy development or monitoring
✔️ External communication, strategy consulting and editorial strategy definition
✔️ Internal communication & network animation
✔️ Web writing: editorial calendar, blog posts, newsletter
✔️ Internal document writing (Welcome booklet, CSR charter, Global Compact report, etc.)
✔️ Defining your target audience: which audience do you want to reach?
✔️ Adjusting your positioning: what is your difference in the market?
✔️ Optimizing your brand content: is your message adapted?
✔️ Optimizing your communication strategy on Social Networks (LinkedIn, Instagram…)
👇 A few words about my background:
Corporate and digital communication professional, I worked on large-scale projects from SMEs to multinationals (Total, Groupe Bel, Nexeo Group) from 2016 to 2022. I have been a freelance Project Manager since 2024.
Known sectors: Energy/BFA/Agri-food
Appreciated sectors: Well-being / QVT / Health / Food
Looking for a communication expert?
Contact me!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FreelanceConsultant Project Manager & Communication ManagerDIGITAL AND ITJanuary 2024 - Today (2 years and 7 months)Paris, FranceFreelance for over 2 years,I support companies of various sizes and sectors(IT, consulting, higher education…) on theircommunication, brand, and QVT (Quality of Life at Work) challenges.I work autonomously,from strategy to operational management**: I notably supported a higher education institution for several months in community management, and I currently hold the role of **outsourced communication managerfor a transformation consulting group (events, merchandise, website, LinkedIn, internal projects).I also providead-hoc consultingfor smaller structures (associations, entrepreneurial projects), allowing me to offer concrete, quickly actionable recommendations.
👉 Specifically, I can help you with:
- Communication & editorial strategy
- Project management (coordination, planning, monitoring)
- Being your outsourced communication manager to oversee your services and teams
- Management (4 years of experience, supporting and supervising communication profiles)
- Community management & content (LinkedIn, Instagram…)
- QVT & workplace well-being initiatives
- Event activation & employee experiences
I am available one day a week, with the possibility of mobilizing a partner expert in communication and community management to increase operational capacity if needed, while remaining your main point of contact. I also work with a trusted graphic designer to offer complete deliverables.Autonomous, committed, and results-oriented, I easily integrate into your teams to move your projects forward concretely.Primarily remote, I can travel to your premises if needed, anywhere in France (based in Paris).👉 Contact me to discuss your needs! - Nexeo GroupeDigital Communication ManagerAugust 2018 - March 2022 (3 years and 7 months)Île-de-France, FranceDevelop the group's brand awareness and employer brand image among various target audiences:> Ensure editorial, employer branding, and e-reputation monitoring> Participate in defining the strategic communication plan and budget• Propose and assist in the implementation of internal and external events> Ensure brand visibility on social media• Implement a digital influence strategy: selection and creation of spaces, communities, and associated content (blog, website, social media)• Ensure brand communication and coherence of actions taken• Creation and management of social media content• Creation and monitoring of LinkedIn sponsorship campaigns> Manage the group's websites and oversee service providers• Analyze traffic and performance (dashboards)• Optimize SEO, supervise hosting• Implement the new website> Internal communication• Ensure information dissemination and smooth internal exchanges• Participate in the creation, writing, and distribution of official communications (newsletters, internal memos, visuals, videos, etc.)• Support the implementation of internal events (cocktails, afterworks, annual weekends)• Digital and marketing project management (Implementation of new tools, campaigns, and projects)• Creation of marketing materials and management of service provider relationships> Training and management of a work-study student
- TotalEnergies SE - 2Communication Officer - Employer BrandingENERGY AND UTILITIESJuly 2017 - July 2018 (1 year)Communication Officer for Higher Education Relations and Employer Branding• Social media managementCoordination of content and relationship with the agencyConsulting and wordingManagement of a social media engagement campaign #Mytotalcampus2017Management of a jury for this campaign, definition of an internal communication plan, creation of external content (cinemagraph)Creation of a social media campaign to engage Group juniors• Employer brandingCreation of an international Jobteaser pageRedefinition of our social media editorial lineSelection of profiles to publish & interviews, definition of the angle and translation• Internal communicationAnimation of a community of over 550 members worldwide (5 posts per week)Animation of a project community of 30 membersWriting of a FR + US newsletter every two months• Project managementTeam Total 2018 (process, agency coordination, visual & communication plan validation, governance, creation of a jury and network animation, team monitoring, and definition of a common thread)
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Education
- Master's Degree, Marketing Field - Management of Corporate Communication & Social Media MasterÉcole Supérieure des Sciences Commerciales d'Angers2017Master's Degree, Marketing Field - Management of Corporate Communication & Social Media Master
- Communication, Marketing and ManagementUniversity of Gothenburg2016Communication, Marketing and Management