Maud Vallesella

In September 2023, amidst a strategic transformation, I was appointed Vice President of Staenk with power of attorney from the President, while retaining the role of Development Director for the agency.

This dual role placed me at the heart of operational management and company growth during a major transition phase.

➡ Strategic Missions:

° General Management:

➔ Global oversight of operations, HR, finance, and internal organization

➔ Support for the post-acquisition transition to the AWFUS group (November 2023)

➔ Maintenance of operational quality despite imposed strategic changes

🔧 Internal Structuring:

➔ Implementation of career paths and skills management

➔ Formalization and automation of internal processes (CRM, administration, reporting)

➔ Overhaul of management through financial and operational KPIs

° Sales:

➔ Deliberate strategic choice to focus efforts on developing the existing client portfolio and supporting the newly appointed consulting director.

➔ Advanced upsell and loyalty strategies to optimize profitability and secure growth in a context of limited resources

° Complete HR cycle management:

➔ Recruitment tailored to the agency's restructuring project

➔ AI integration and team upskilling

➔ Human support during organizational changes (offboarding) while preserving relationships, respect, and professional ethics

➔ Specific HR Context:

As part of the new shareholder's strategic directions, I managed cost and workforce rationalization (from 22 to 12 employees), with a constant focus on human respect and maintaining the commitment of teams and clients.

➔ Results Achieved:

Growth of existing client portfolio: +38% through upsell

Record EBITDA

Maintained commercial momentum and service quality in a context of significant change

As Consulting & Development Director at Staenk, I managed the entire webmarketing and sales value chain of the agency: from digital strategy to business growth, including operational management and external representation.

Main Missions:

° Definition and deployment of global digital strategies (SEO, SEA, CRM, Content Marketing, Social Media)

° Business Development: identifying opportunities, upsell to active client portfolio, responding to tenders, closing deals, and fostering loyalty

° Management and structuring of project teams

° External representation at B2B events, conferences, and partnerships

➡ Impact and Results (September 2020 – December 2023):

Revenue Growth:

➔ Upon my arrival, the agency generated €410K in annual revenue at the end of 2020.

➔ Direct contribution to continuous revenue growth, generating €1,937,000 in invoiced revenue across my portfolio between 2020 and 2023.

➔ Significant increase in average client deal size (from €9K in 2020 to €48K)

➔ Average annual growth of €500-600K, combining new client acquisition and existing portfolio development.

° HR Evolution:

➔ Support for human resource scaling: from 9 employees at the end of 2020 to 22 employees at the end of 2023, in a context of sustained growth.

Details by year:

➔ Year 1 (Sept. 2020 – Dec. 2021): €680K signed, €370K invoiced, 16 new clients

➔ Year 2 (Jan. – Dec. 2022): €612K signed, €514K invoiced, 14 new clients

➔ Year 3 (Jan. – Dec. 2023): €645K invoiced, primarily through activation and consolidation of my existing portfolio and 11 new clients signed.

📍 Key Events:

February 2022: Investment in Staenk

June 2023: Transition to Vice President role with power of attorney while ensuring continuity of business development

Missions:

- Identify new growth levers for Neocamino - Analyze the market and define potential new offerings with the CEO.

- Establish a close link with Neocamino's internal subject matter experts (consulting & production) to define the right offering while ensuring internal feasibility and adherence to Neocamino's DNA.

- Drive projects to develop revenue directly (new clients or products) or indirectly (partners).

- Improve internal processes for the sales department.

- Identify, build, and negotiate partnerships.

- Define and monitor national framework agreements and their internal & external deployment.

- Create sales support tools and define development objectives.