Maud Santocildes

Expert in paid acquisition with a track record of managing over 100 Google Ads accounts, I help businesses turn their visibility into profitability. My approach combines analytical rigor with a 360° growth strategy.

🎯 My Google Ads (SEA) Expertise

I handle all types of objectives (E-commerce, Lead Generation, Brand Awareness) with complete mastery of the ecosystem:

Audit & Strategy: Analysis of the existing situation and definition of the roadmap.

Technical Setup (GTM): Advanced conversion tracking via Google Tag Manager (essential for data reliability).

Continuous Optimization: Account structure, bid management, search term exclusion, and A/B testing.

Multi-format: Search, Shopping, Performance Max (PMax), Display, and YouTube.

🌐 SEO & Social Ads

Natural Referencing: Keyword strategy and on-site optimization to maximize your organic traffic in the long term.

Meta Ads: Launch and management of your Facebook & Instagram campaigns to diversify your acquisition sources.

As part of this mission, I supported the company Hanoï Voyages as a digital marketing expert, with complete management of their online presence.

I managed and optimized the company's website, ensuring the quality of content, user experience, and consistency of the online brand identity.

For SEO, I implemented an optimization strategy for search engines, both at the site level (structure, keywords, internal linking, tags) and at the overall company visibility level, to improve its organic positioning and attract qualified traffic.

In parallel, I managed SEA (Search Engine Advertising) campaigns, handling the creation, monitoring, and optimization of paid ads to maximize advertising return on investment.

At Selina in Mexico, I held the position of Marketing Manager, with broad responsibility for the entire digital strategy and brand visibility.

I oversaw the management of the company's website, ensuring the quality of content, page architecture, and user experience to guarantee a high-performing online presence consistent with Selina's identity.

For SEO, I implemented a comprehensive optimization strategy, both technically and editorially, to improve the company's organic positioning and attract qualified, sustainable traffic.

I also managed SEA campaigns, handling the creation, monitoring, and optimization of paid ads with a constant focus on improving return on investment.

In parallel, I took charge of the company's social media presence, with complete management of the content strategy: creation of visuals, writing of posts, community management, and performance tracking, to strengthen brand engagement and awareness among its target audience.