Freelancer profile translated to English.

Description

Hello, I am **Maud Petitgars, freelance Content Manager & Copywriter**, specializing in creating content for startups and SaaS companies.

I support marketing teams and founders who want to strengthen their visibility and convert through a clear editorial strategy and high-performing content.

📩 Newsletters & Email Marketing

I design and write engaging newsletters, email marketing campaigns, and nurturing sequences to stay top-of-mind and build customer loyalty.

✍️ Copywriting & Brand Content

I write impactful brand content: website pages, taglines, storytelling, corporate content, andbrand contentaligned with your tone of voice.

📩 Newsletters & Email Marketing

I design and write engagingnewsletters**, **email marketingcampaigns, and nurturing sequences to stay top-of-mind and build customer loyalty.

🔎 SEO Writing & Content Marketing

I produce content optimized for Google: **SEO writing**, blog posts, pillar pages, white papers, and inbound content to generate qualified leads.

🚀 What I bring to Startups & SaaS

· A strategic, conversion-oriented writing style

· Expertise incopywriting**, **newsletters**, and **editorial SEO

· Content designed for acquisition, conversion, and branding

⭐ References

Roole · Sigilium · Affilizz · Evaneos · Wecandoo · Maddyness · La Fabrique by CA · YouLoveWords…

📩 Looking for a copywriter who can combinecontent strategyand rapid execution?

Contact me, I respond quickly.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Freelance
French Copywriter / Content Manager + Localization Specialist EN > FR
CONSULTING AND AUDITS
July 2023 - Today (2 years and 11 months)
Paris, France
- Design and writing of the monthly newsletter for a company in the Economy / Startup / Tech sector
- Audit, consulting, strategic recommendations for YouLoveWords' strategic accounts
- Article writing for a legaltech startup
- Development of the editorial strategy for the newsletter + Conducting interviews for a startup studio
- Design and writing of several newsletters for a brand in the Luxury / Fashion / Beauty sector
- Definition of the brand platform + design and writing of website content for Point Physique
- Design and writing of a travel guide (ebook / downloadable content) for Evaneos
Creative Writing Editorial Strategy Design Writing Advertising Communication Communication Strategy Advertising Copywriting
Wecandoo
Content Manager
ARTS AND CRAFTS
March 2020 - March 2023 (3 years)
Paris, France
Wecandoo is a platform creating connections between the general public, artisans, and producers. We design workshops to discover a craft through an immersive experience with the artisan and create a piece together. Our goal? To help everyone appreciate the value of craftsmanship, reconnect with others, and with themselves.

Content Strategy
- Brand platform activation (editorial charter, brand glossary, and tone)
- Definition of communication angles for campaigns and management of deployment across various media (online and offline)
- Building activations with key partners (media, brands, and institutions)
- Identifying and building relationships with influencers and opinion leaders
- Managing brand activation budgets (brand content campaigns, events, influence)
- KPI monitoring and analysis

Content Production / Creative Writing / Copywriting
- Managing a community manager who participates in deploying the content strategy on social media
- Monitoring and developing the content strategy across all our platforms (blog, social media, newsletters, ads)
- Production of brand content videos for social media
- Writing brand content for the website and landing pages, blog posts (SEO friendly), newsletters, and ad content
- Monitoring and adapting content internationally (in collaboration with a communication agency and a translator)
Communication Brand Content Storytelling Newsletter Writing Creative Writing Copywriting Writing Web Writer Design Advertising Copywriting
Maddyness
Community Builder
PRESS AND MEDIA
May 2019 - March 2020 (10 months)
Paris, France
Founded in 2012, Maddyness has become the leading magazine for French startups. An analysis and investigative media outlet covering economy and innovation, to be consumed without moderation.

Social Media Management / Social Media / Community Manager
- Community management on Facebook (53K followers), Twitter (103K followers), LinkedIn (15K followers), and Instagram (6K followers)
• Social media engagement: implementing social media operations, moderation, creating video clips...
- Active participation in tech events and coverage on social media
- Creation and management of a Facebook group for readers: La Maddy Hotline
- Proposing and implementing new editorial formats on social media

Journalistic Writing
- Creation, editing, and publishing of articles
- Active monitoring of news related to the digital economy, innovation, and entrepreneurship
- Managing partnerships in conjunction with the Brand Content Manager
Social Media Web Writing Brand Content Social Networks Community Management Wordpress Journalism Freelancer Web Writer Writer