Freelancer profile translated to English.
Back to original languageAbout Maud
For many years, I have developed beautiful French and international brands in the Beauty sector: Clarins, Lancaster, Cavin Klein, Marc Jacobs, Chloé, Cerruti... and in the food sector with Palais des Thés and L'Arbre à Café. I have held various marketing positions in France and Mexico: Operational marketing, strategic marketing, product development, and digital marketing at different levels: product manager and manager.
Thanks to my comprehensive professional experience in marketing, I offer to support you with complete marketing and communication advice (strategy, development, operational, digital, and management):
- Brand strategy: identity analysis, positioning vs. competition, price analysis, distribution, product portfolio...
- Digital marketing strategy: SEO audit (screaming frog, semrush, dareboost, page speed insight) and UX (Balsamiq, Xmind), social media strategy, content marketing, SMA (Facebook ads campaign), website performance measurement with google analytics, SEA (google adwords campaign), emailing, display, mobile...,
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'Arbre A CaféMarketing DirectorAGRICULTURESeptember 2020 - Today (5 years and 9 months)Saint-Mandé, France- Marketing and digital strategy for L'Arbre à Café, a premium French coffee house- Implementation of marketing organization, product development & tools.
- LYOWAEntrepreneurFASHION AND COSMETICSSeptember 2019 - April 2021 (1 year and 8 months)Aubervilliers, FranceDevelopment of a business project: a brand of reusable packaging. Incubation at Cité Fertile in Pantin, Incoplex 93.
- Lasso shoesDigital Marketing ConsultantFASHION AND COSMETICSDecember 2018 - April 2019 (5 months)Aubervilliers, FranceLasso-shoes, a made-in-France slipper brand. https://lasso-shoes.fr/fr/Development of the digital marketing strategy for 2019: UX and SEO site analysis, content strategy, social media editorial calendar.
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Education
- Business School Bac +5Audencia Nantes Business School, specializing in management1999Spécialisation Marketing Echange universitaire de 5 mois avec la Business School de Miami University, Ohio, Etats-Unis
Certifications
- DIGITAL MARKETING CERTIFICATIONNaïas Formation - Center specialized in Digital Marketing Training2018