Freelancer profile translated to English.

Description

Looking to develop your visibility, generate leads, launch a product, or structure your marketing strategy?I will help you design and deploy high-performing marketing initiatives tailored to your objectives and market.

My expertise covers the entire marketing journey: **brand strategy**, branding, acquisition campaigns, content creation, **community management**, **media buying**, and **product or business launches**. My approach combines strategic vision with operational execution, allowing me to manage a project from start to finish or address specific needs.

My areas of intervention:

• Marketing and branding strategy

• Brand positioning and communication platform

• Product, service, or business launch

• Creation and management of multi-channel marketing campaigns

• Community management and social media strategy

• Content creation (articles, white papers, newsletters, social media)

• Digital acquisition and Media Buying (Google Ads, Meta Ads, LinkedIn Ads)

• Lead generation and marketing automation

• Creation of communication materials: flyers, brochures, banners, sales presentations, social media videos, white papers, and premium content

With several years of experience in **B2B and B2C marketing**, I have managed 360° campaigns, product launches, lead generation projects, and brand strategies for companies in competitive environments.

My goal is simple:to help you gain visibility, attract the right prospects, and sustainably support your growth.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Strasbourg (up to 30km)

Tremco CPG France
Marketing Campaign Manager
CIVIL ENGINEERING
June 2022 - Today (4 years and 1 month)
Strasbourg, France
✅ Design and deployment of 360° marketing campaigns:
Conception, planning, and deployment of 360° marketing campaigns: events, print materials, landing pages, emails, SEA campaigns, social media, press relations.
Continuous monitoring and optimization of campaigns using A/B testing, retargeting, and behavioral analysis.

✅ Budget and performance management:
Management of the marketing budget and precise monitoring of performance indicators via Google Analytics, LinkedIn Campaign Manager, CRM tools, and internal reporting.

✅ Branding & Product Launches:
Development of brand awareness for Tremco CPG France in the French market through targeted content strategy and relevant activations.
Multi-channel launch and support for new brands or products in the French market (positioning analysis, key messaging, go-to-market strategy).

✅ Automation & customer journey:
Definition of marketing personas and audience segmentation to optimize targeting and campaign personalization.
Implementation of marketing automation scenarios to improve the customer journey and conversion (lead nurturing, scoring, automatic follow-ups).
Development of engaging and high-performing content using the AIDA method and inbound marketing principles (articles, emails, videos, infographics).

✅ Tracking of Generated Leads:
Creation, implementation, and monitoring of incentive programs for sales teams and distribution networks.
Close collaboration with sales, product, and digital teams to ensure message consistency and tracking of generated leads.
Contribution to CRM strategy and customer loyalty through targeted relationship campaigns.
Campagne marketing Création de contenus Community management Social media SEA
Tremco CPG France
Marketing Operations Coordinator
CIVIL ENGINEERING
June 2021 - June 2022 (1 year)
Strasbourg, France
✅ Sales Operations & Incentives:
Setup and deployment of sales promotions and marketing operations (contests, sales team challenges).
Administration and monitoring of incentive programs for sales teams and clients.

✅ Material Creation & Packaging:
Design and production of all promotional materials: POS displays, brochures, flyers, digital banners, social media visuals.
Packaging management and implementation of the labeling process (texts, visuals, regulatory compliance).

✅ Digital & E-commerce:
Management and promotion of the online sales site: content updates, promotion management, UX optimization.
Social media management: editorial planning, post creation, community engagement, and performance reporting.

✅ Events & Merchandising:
Organization and logistical administration of trade shows: vendor coordination, booth preparation, operational monitoring.
Support for the development of merchandising tools and sales aids for field teams and distributors.

✅ Analysis & Monitoring:
Monitoring of marketing operation results (participation rates, engagement, sales impact) and optimization recommendations.
Competitive intelligence and benchmarking to identify best practices and adapt operational actions.
Merchandising Rédaction web SEO Gestion de projet Packaging
2CRSi
Operational Marketing Officer
TECH
December 2019 - May 2021 (1 year and 5 months)
Strasbourg, France
✅ Implementation of multi-channel marketing action policy:
Develop the operational marketing action plan (trade shows, conferences, communications, promotions).
Ensure marketing actions align with customer and prospect expectations.

✅ Operational Marketing:
Participate in the organization of trade shows, seminars, and user conferences.
Ensure the visibility of the company's products and services to prospects.
Implement the content validation process.
Develop, deploy, and monitor the execution of operational schedules.
Manage and track the operational marketing budget.
Evaluate the impact of conducted actions (statistics, qualitative assessment, etc.).

✅ Strategic Marketing:
Conduct competitive intelligence on competitor positioning and tools.
Participate in defining brand image.
Propose action plans and product evolutions with product managers.

✅ **Communication**:
Update promotional communication materials (email, mail, newsletter, article writing, etc.).
Define and develop communication vectors adapted to product launches (media plan, new website, promotions).
Write and layout content according to the medium (sales arguments, catalogs, web content, newsletters, professional presentations, seminars, online interactions, etc.).
Create emailing campaigns.
Create PR communication tools (press kits).
Emailing Relations presse salons professionnels Stratégie de communication Rédaction web