Maud Oyonarte

As head of ARIA's impact within a strategic communication network (GSCC), my role was to ensure the valorization and impact of investigation and research work in public debate: 1) Analysis of political, institutional, and media environments to identify levers of influence and opportunities for speaking out. 2) Design and deployment of communication and influence strategies targeting decision-makers, companies, media, NGOs, and partners. 3) Internal coordination with researchers, analysts, and investigators to ensure message consistency and accuracy. 4) Development and management of external strategic partnerships aimed at amplifying media and political impact.

As head of international digital communication, my role was to design and manage the deployment of the online campaign strategy: 1) Design and management of an international digital influence strategy on an emerging regulatory and geopolitical issue, in connection with international decision-makers and bodies. 2) Deployment of multi-channel systems (digital campaigns, engagement sequences) aimed at strengthening the visibility of the issue and public pressure on decision-makers. 3) Coordination of international stakeholders (country teams, external partners) to ensure strategic consistency of messages and speeches. 4) Contribution to evolutions in public debate and political positions through structured and measurable digital mobilization.

As a digital campaign manager, my role was to define and implement digital communication strategies on various themes (energy, agri-food, biodiversity, transport): 1) Design and deployment of digital influence strategies integrated with communication, media, and advocacy initiatives. 2) Translation of strategic objectives into operational action plans, with performance analysis and optimization recommendations. 3) Management and coordination of cross-functional projects (communication, media, international teams, service providers) in complex environments. 4) Design and production of multi-channel content intended to mobilize key stakeholders and inform public debate.