Freelancer profile translated to English.

Description

For 7 years, I have been applying my digital marketing expertise to various brands to create impactful advertising campaigns.

My agency experience has allowed me to train in multiple sectors ranging from luxury to insurance, while respecting the deadlines, budget, and desires of my clients.

I then strengthened my SEA skills on larger-scale projects in close collaboration with my team during my experience in Montreal in the fashion sector.

Here are some examples of tasks I can assist you with:

Development of an SEA strategy for a product launch
Launching your digital advertisements on various platforms (Google Ads, Meta, LinkedIn, Pinterest, TikTok, Snapchat, etc.)
Optimization of your advertising campaigns on these platforms (budget management, bid adjustments, image and/or text modifications)
Writing your ads following the best practices of each platform used
Training your team on SEA best practices

Do you have other needs? Let's discuss them! I am eager to discover how to put my expertise to your service.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Annecy (up to 50km)

La Vie en Rose
SEA SPECIALIST
September 2022 - May 2024 (1 year and 8 months)
Montreal, QC, Canada
• Configuration and management of acquisition campaigns on several DSPs (Facebook Ads, Google Ads, DV360, Xandr...) with real-time data analysis to optimize daily KPIs (Reach, CTR, CPA, ROAS)
• Performance analysis and weekly reporting to collaborators from different teams with proposals for strategy evolution based on in-store results.
• Agency relationship management on various projects.
• Recruitment and training of team members within the SEA team.
Numberly
MEDIA TRADER
May 2018 - August 2022 (4 years and 3 months)
Paris, France
• Client relationship management for a portfolio of 10 international clients (Canada, US, France, UK) in the fashion and beauty sectors: responding to RFPs, developing their media plan, defining KPIs, producing and presenting final reports.
• Implementation of acquisition campaigns on various DSPs.
• Coordination of involved teams: sales, data science, technical, graphic design, DMP.
• Social media referent: regular contact with Facebook and Pinterest, team training, competitive intelligence.