Freelancer profile translated to English.

Description

With 18 years of experience in marketing, communication, and strategic management, I now support organizations in the design, deployment, and operationalization of high-stakes projects.

As General Manager at Espaces Conferenciel, I was responsible for implementing the Board of Directors' orientations, managing all operations, and coordinating services around a common strategy.

As Head of Marketing and Communication at Orange Advertising, I led the deployment of strategic projects in the market and initiated a major project for a sustainable advertising industry, aiming to reduce the carbon footprint of advertising activities, integrate sustainability criteria into offer design, and demonstrate that performance and sustainability can coexist.

I currently work in:

▫️ Supporting startups, SMEs, and large corporations in defining and aligning their digital, innovation, and AdTech strategies across France and the African continent, with an approach adapted to local contexts and ecosystem dynamics.

▫️ Designing, structuring, and managing strategic projects and activating growth levers.

▫️ Governance, operational organization, and coordination of multidisciplinary teams.

▫️ Strategic marketing and communication (action plans, roadmaps, coordination).

▫️ Integrating sustainability, sobriety, and performance challenges into projects and organizations.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Zola
Expert Consultant in Strategy, Marketing & Innovation
CONSULTING AND AUDITS
October 2024 - Today (1 year and 10 months)
Paris, France
I support organizations in the design, structuring, and deployment of high-impact projects, integrating responsible, sober, and adapted approaches to European and African realities. My expertise covers sustainable innovation, digital sobriety, and the implementation of strategic projects enabling organizations to accelerate their transformation. I am involved in the entire project cycle: scoping, structuring, management, stakeholder engagement, and implementation.
Sustainable Development Strategy Innovation Project Management Marketing
Espace conferenciel
General Manager
ENTERTAINMENT AND LEISURE
February 2023 - July 2024 (1 year and 5 months)
Paris, France
▫️ Definition of strategic plan implementation actions
▫️ Development and execution of the company's overall policy
▫️ Identification of growth and business diversification levers
▫️ Establishment of strategic partnerships
▫️ Coordination of all operational activities
▫️ Ensuring compliance with legal, regulatory, and conventional obligations
▫️ Budget approval, cost optimization, and company profitability management
Business Strategy Business Model General Management Development Strategy Profitability Optimization
ORANGE
Head of Marketing & Communication
PRESS AND MEDIA
October 2020 - January 2023 (2 years and 3 months)
Paris, France
▫️ Establishing the media agency's leadership around data and segmented television
▫️ Development of the Green By Design approach (strategic focus, offers, commercial approach & partnerships) for a more responsible advertising industry committed to reducing the carbon footprint of campaigns
▫️ Launching major projects to position the agency in key activities for the future of the advertising market
▫️ Definition of the communication plan and supervision of communication actions (media appearances, interviews, participation in events for market players, advertising investments, PR, etc.)
▫️ Team management.
Media Ad Tech Strategic Marketing Strategic Communication Sustainable Development