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Maud HascoetMH

Maud Hascoet

Project & Artwork Manager

€450/day
Lyon, FR
3-7 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Maud

Packaging & Artworks Project Manager with several years of experience in the international agri-food industry (Danone, Mars, Kraft Heinz), I support marketing, R&D, and regulatory teams in the development, update, and security of packaging, from design to production.

Specializing in complex artwork project management, I coordinate brand marketing, product engineering, regulatory affairs, purchasing, suppliers, and execution platforms (graphic agencies, engravers, printers) to ensure the regulatory and graphic compliance of packs while securing deadlines and industrial constraints.

At Mars, I coordinated a global design change for over 150 packagings deployed in more than 10 countries in less than 6 months, by managing the industrial phasing with factories and printers to limit write-offs and secure launches.

At Danone, I optimized packaging development and artwork validation processes: implementation of KPIs, workload management tools, and clarification of roles between support functions. These improvements reduced packaging development lead time by 30% and halved pack validation time.

Accustomed to multi-SKU and multi-market projects, I am recognized for my rigor, my coordination skills, and my mastery of demanding packaging environments where artwork precision is essential.

Key Skills:
• Packaging & Artwork Project Management
• Marketing / R&D / Regulatory / Supplier Coordination
• Design Creation
• Graphic Charter Implementation
• Packaging Process Optimization
• Multi-SKU and Multi-Market Management
• Project Tracking and Workload Management (Excel, KPI)
• Collaboration with Execution Platforms and Engraving

Tools: OneFlow, Atlas, Yellofin, Stage-Gate, IPROview, PLM, Planview, SAP, Veritas.

French / Professional English.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Fluent

Can work on-site
Lyon (up to 50km)

Experience

  • Circuit Lyon
    Development Manager
    March 2025 - December 2025 (9 months)
    Lyon, France
    Market Watch & Research
    • • Implementation of an event calendar watch (culture, social economy, Lyon's landmarks)
    • • Market analysis, competitive benchmarking, and media/cultural trends
    • • Contribution to the editorial strategy through anticipation of key moments
    • • Recruitment of interns (posting, screening, interviews)
    • • Contribution to team integration and organization
    Content Creation Audience Development Benchmark Benchmarking and Competitive Analysis Business Development
  • Danone
    Project Manager & Packaging Development Manager
    February 2023 - March 2025 (2 years and 1 month)
    Lyon, France
    • • Management of innovation and renovation projects in 30+ countries: new recipes, factory transfers, design overhauls. Coordination of internal and external teams;
    • • Deployment of a new category (Adult Medical Nutrition): definition of an integration strategy, creation of methodologies, KPI monitoring, team training, tool integration;
    • • Improvement of industrial performance through sustainable productivity projects, aligned with the Business Unit's needs;
    • • Supervision and skill development of 4 team members: training, indicator monitoring, executive committee presentations, continuous improvement initiatives.
    Stage Gate Packaging Training Artwork RACI Workflow
  • Mars Food
    Project Manager & Artwork Manager
    May 2021 - November 2022 (1 year and 6 months)
    Oud-Beijerland, ZH, Netherlands
    • • Activity and project management for type C activities, and support for A & B types;
    • • Understanding of Mars Food's entire portfolio (5 brands, +15 markets, 5 internal and external factories);
    • • Leading artwork and packaging change projects (10+ projects and 150+ packagings simultaneously);
    • • Supervising the creation of new designs: weekly meetings with the design & graphic team, marketing, legal, R&D, design agencies & printers, making decisions about costs related to new packaging creation, ensuring designs are created within the given timeframe;
    • • Strategically selecting projects from all global brands and regions based on the available resources of the artwork coordinator team;
    • • Creating documentation for packaging change processes and facilitating training.

    Software used: PPM, Yellofin, Veritas, Stage-Gate processes.

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Education

  • Italian L2 - C1 Level
    2016
    Italian L2 - C1 Level
  • d'Oslo et

Skill set

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