Maud Goncalves

Creation of a professional hair product brand targeting hairdressing professionals, launch scheduled for 2027. Development of the vision, brand positioning, and business model (product range, pricing policy, B2B distribution). Construction of the commercial launch plan: identification of targets, prospecting strategy, and distributor partnerships. Creation of pricing strategy support for hair salons. Available for freelance assignments, with the ability to adapt quickly to different environments and client needs.

Identification and acquisition of new B2B clients. Management of the entire sales cycle. Support and follow-up of a portfolio of 450 active clients. Participation in the recruitment of new sales representatives. Support and training of new hires: transmission of sales methods, field follow-up, and coaching.

Conducting training for sales teams. Design and deployment of educational modules on sales techniques, customer advisory, and presentation of hair products. Integration and support of new employees: onboarding, initial training, follow-up, and evaluation.