About Maud
French
Native or bilingual
English
Fluent
German
Basic
Experience
- GaïatrendSenior Product ManagerHEALTH AND WELLNESSJune 2017 - December 2021 (4 years and 6 months)Rohrbach-lès-Bitche, France- Creation and renovation of brands- Management of marketing and communication projects- Product launches- Public relations management- Implementation of communication campaigns- Content creation: website, social media posts, articles, press releases, print materials- Management of relations with agencies.
- TyrolitMarketing ManagerCIVIL ENGINEERINGApril 2011 - May 2017 (6 years and 2 months)Sarreguemines, France- Creation and development of the marketing function in France and the Benelux- Strengthening the brand locally by adapting the strategic actions of the Austrian group- Organization of international trade shows- Support for sales forces through the implementation of promotional activities and analysis of their results- Management of public relations and partnerships- Management of marketing relations with distribution groups- Optimization of promotional strategies through the creation and analysis of indicators to build customer loyalty and increase sales
- Danone MalaysiaAnalyst & Business PartnerAGRICULTUREJanuary 2006 - April 2008 (2 years and 4 months)Kuala Lumpur, Malaysia- Building financial partnership with the export department to optimize commercial actions- Decision support for penetrating new markets by developing quantified hypotheses- KPI monitoring
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Education
- German B1GRETA2010Formation Allemand professionnel Stages en Allemagne - Vranken Pommery Deutschland / Kirkel (Sarreland) - ehotel.de / Berlin
- Master 2 - Marketing and Brand StrategiesCELSA - Paris I University - Panthéon-Sorbonne1999Projet de fin d'études : Analyse de l’extension de la marque Sandwich Village
Certifications
- SEO Web WritingLe Comptoir des Rédacteurs2023
- CopywritingLe Comptoir des Rédacteurs2023