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Maud G.MG

Maud G.

Brand Identity and Editorial Content

€650/day
Sarreguemines, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maud

For 15 years in the corporate world, I have supported brands within marketing and sales teams, as a product manager and marketing manager. I have worked in various B2B and B2C sectors, in France and internationally: spirits, biscuits, abrasive tools, e-cigarette liquids. Today, I offer my services for your projects as a freelancer.

I help you gain your clients' trust by:
- defining a brand identity that sets you apart;
- creating your editorial line to know how to speak to your prospects;
- writing editorial content to engage your audience.

I am certified in SEO web writing and copywriting.

Having collaborated with advertising agencies, media, public relations, and graphic designers, I have a global vision of your challenges. I understand your operational constraints because I have experienced them.

At the service of your brands, I will be happy to help you showcase their value to your clients and partners.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Basic

Can work on-site
Sarreguemines (up to 50km)

Experience

  • Gaïatrend
    Senior Product Manager
    HEALTH AND WELLNESS
    June 2017 - December 2021 (4 years and 6 months)
    Rohrbach-lès-Bitche, France
    - Creation and renovation of brands
    - Management of marketing and communication projects
    - Product launches
    - Public relations management
    - Implementation of communication campaigns
    - Content creation: website, social media posts, articles, press releases, print materials
    - Management of relations with agencies.
  • Tyrolit
    Marketing Manager
    CIVIL ENGINEERING
    April 2011 - May 2017 (6 years and 2 months)
    Sarreguemines, France
    - Creation and development of the marketing function in France and the Benelux
    - Strengthening the brand locally by adapting the strategic actions of the Austrian group
    - Organization of international trade shows
    - Support for sales forces through the implementation of promotional activities and analysis of their results
    - Management of public relations and partnerships
    - Management of marketing relations with distribution groups
    - Optimization of promotional strategies through the creation and analysis of indicators to build customer loyalty and increase sales
  • Danone Malaysia
    Analyst & Business Partner
    AGRICULTURE
    January 2006 - April 2008 (2 years and 4 months)
    Kuala Lumpur, Malaysia
    - Building financial partnership with the export department to optimize commercial actions
    - Decision support for penetrating new markets by developing quantified hypotheses
    - KPI monitoring

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Education

  • German B1
    GRETA
    2010
    Formation Allemand professionnel Stages en Allemagne - Vranken Pommery Deutschland / Kirkel (Sarreland) - ehotel.de / Berlin
  • Master 2 - Marketing and Brand Strategies
    CELSA - Paris I University - Panthéon-Sorbonne
    1999
    Projet de fin d'études : Analyse de l’extension de la marque Sandwich Village

Certifications

  • SEO Web Writing
    Le Comptoir des Rédacteurs
    2023
  • Copywriting
    Le Comptoir des Rédacteurs
    2023

Skill set (50)

Categories