Maud Espie

With nearly 10 years of experience in the cultural, entertainment, tech, and social enterprise sectors, I offer my services in communication strategy, project management, community management (Instagram, Facebook, X, YouTube, TikTok, Telegram, Discord...), and content creation. I support committed and creative organizations in developing their visibility and impact. Feel free to contact me via DM!

- Analyze the fashion and ready-to-wear market (stylistic trends, consumption, retail, digital), identify weak signals (innovations, cultural movements, micro-trends) and observe consumer behavior (online/offline shopping, new expectations: eco-responsibility, second-hand, inclusivity).

- Monitor direct and indirect competition (benchmark of other brands, DNVBs, luxury, fast fashion, etc.).

- Define/refine priority targets (socio-demographic profiles, aspirations, values).

- Work based on the brand territory (values, DNA, mission), develop or update a brand platform (vision, promise, personality, tone), define the brand's role in culture (e.g., responsible fashion, urban lifestyle, female empowerment) and its editorial territories (what topics, what formats, what tone).

- Translate observations into actionable plans to guide creation and communication.

- In-depth and quantified analysis of the existing situation (Shopify, Business Manager, reporting, etc.).

- Build strategic calendars (collections, seasons, retail events, digital campaigns) and enable the internal team to adopt them.

- Advise on new levers to activate (e.g., budgeting and recommendations, relevant influencers/collaborations, guide artistic direction (shoots, storytelling, visual choices, etc.).

My role: reporting directly to the CEO, I structure the company's communication and manage all communication actions to develop the brand image of Playzer and its associated new services (e.g., Playzer Comedy), as well as other services and products developed by the Mobile Media Com group. In particular, I manage the entire content creation strategy for our social networks. What is Playzer? A 100% entertainment platform with a unique positioning in the French market, boasting approximately 500,000 active subscribers. A unique premium service, ad-free, commitment-free, accessible on all screens and constantly expanding, featuring music (clips, live concerts...), films, series, stand-up comedy, karaoke, and exclusive content.