Freelancer profile translated to English.
Back to original languageAbout Maude
Expert in organizational transformation with 17 years of experience within global Tech and Media leaders (Google, Waze, L’Express), I now support leaders in pivoting towards sustainable and regenerative business models.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- Sequoia ConsultingFounder, Self-employedJanuary 2025 - Today (1 year and 7 months)Bordeaux, FranceThanks to my recent Masters degrees from Polytechnique and IMD, I bring academic rigor to climate challenges. My approach with Sequoia is to transform ecological constraints into growth levers. I speak the language of Executive Committees, Data, and Tech, but with a compass set on planetary boundaries.
- Google, Startups for Sustainable Development,Marketing DirectorJanuary 2023 - December 2024 (1 year and 11 months)Responsibilities:
- Coordination of a pioneering initiative involving 80 startups and 200+ Googlers, aimed at accelerating the research and development of sustainable solutions.
- Development and implementation of a global marketing strategy to enhance the program's visibility and impact, including the launch of a successful social media campaign and the production of engaging content.
Key results:- Successfully led a pioneering initiative, mobilizing 80 startups and 200+ Googlers to develop 20 sustainable solutions (covering UX/UI, Machine learning models, Business plans…). Design of the project management framework and associated documentation.
- Designed and implemented a global marketing strategy, strengthening the program's visibility (Keyword blog post) and Google's position as a leader in sustainable development.
- Created a network of 2K startups and employees on LinkedIn, fostering co-creation and the emergence of innovative projects.
- Waze -Google,Media and Advertising Agencies Director, then Mobility Sector DirectorJune 2016 - December 2023 (7 years and 6 months)Responsibilities:
- Develop competitive advantage, product adoption, partnerships, and drive advertising revenue for my portfolio.
- Implement an influence and thought leadership strategy to build Waze Ads' notoriety within its B2B ecosystem.
- Contribute to developing user growth and engagement by leading initiatives that demonstrate Waze's commitments in the CSR field.
Key results:- 3 key partnerships with leading media agencies like WPP, and revenue x5 in my portfolio between 2016 and 2019.
- Opened new markets; through technological advancements like Waze on Google DV360, or through strategic repositioning of the offering, exemplified by the Radio x Waze convergence study conducted with Citroën.
- Turned around the Auto sector acquired in 2020; revenue x2 in 2 years, the leading contributor to total French growth in 2022, with engaged partners like Audi or Hyundai.
- Led anti-waste and ocean protection initiatives on behalf of Waze for Good, in direct liaison with partners and a cross-functional team within Google.
- Successfully shifted perceptions regarding the platform's safety aspect by leading a strategic partnership with SNCF Réseau.
- Had the opportunity to represent my company at the Mobile Marketing Association, etc.
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Education
- Board Education, TheBoardroom2025Board Education, The
- Executive Master Drive sustainabilityboardroom, IMD2024Executive Master Drive sustainability