Maude Freelance

Temporary employment company – international recruitment

Management and optimization of business IT tools (ATS, CRM, digital marketing) in a multi-agency and international context.

Management of structuring IT projects related to recruitment, temporary staff management, and customer relations.

Gathering requirements, writing functional specifications, and coordinating with publishers and developers (ATS, CRM, API, GraphQL marketing automation).

Administration and optimization of ATS/CRM (Carerix, ANAEL): configuration, workflow automation, status management, data quality.

Coordination and security of interfaces and data flows (APIs, internal/external tool synchronization, migration files).

Management of functional and technical incidents, log analysis, anomaly qualification, and tracking corrections with technical teams.

Deployment of automations to reduce manual tasks (account creation, data synchronization, candidate workflows).

Management of GDPR compliance and candidate/client data quality.

Change management: writing procedures, user documentation (Zendesk), training, and supporting business teams.

Monitoring tool KPIs and performance (lead quality, conversion rates, data reliability, user experience).

Prioritization of developments, arbitration of business requests, functional roadmap.

Centralization and structuring of candidate and client data with a single source of truth approach.

Optimization of the candidate and recruiter experience through improved journeys, forms, automations, and statuses.

Work in a multi-country and multilingual environment (FR, RO, HU, BG, PL, ES, PT).

Implementation of new tools: O365 (Outlook, Sharepoint, TEAMS, Onenote), Coffreo.

Training new employees on the tools.

Social Media Management:

Identification of target audiences, their needs (Personas), and defining the social media strategy accordingly.

Development of content (text, visual, video) consistent with the brand identity in 7 languages.

Establishment of reports and measurement of campaign results.

Web Marketing:

Development of digital strategies.

Analysis of statistics from various performance levers in 7 languages.

Monitoring digital trends and user web behavior.

Content Management:

Creation of an editorial calendar and organization of content production.

Publication of content and adaptation of formats to various platforms in 7 languages.

Measurement of distribution and consultation metrics for content.

SEO Management:

Audit of the website and its content and their positioning on search engines.

Definition of a natural referencing strategy.

Creation of content that optimizes search engine ranking in 7 languages.

Monitoring website positioning and traffic evolution (web analytics) in 7 languages.

Growth Hacking:

Leading acquisition projects and campaigns.

Management Committee Member

Conducting internal diagnostics: customer journeys, brand identity, business processes, marketing, sales, and communication systems.

Conducting market benchmarks based on marketing & communication axes, regulations, technological innovations, and identifying weak signals of disruption in the analyzed market.

Writing business-oriented strategies addressing aspects of positioning, brand identity, offer definition and value, business model, acquisition and loyalty marketing levers, digital solutions to deploy, communication plan, data policy (collection, processing, and analysis).

Writing action plans describing pragmatically for each transformation step the actions to be taken according to the following items: prioritization, planning, budget, organization, keys to success, skills, governance, and monitoring.