About Maude
- Visual identity & graphic charter
- Campaign art direction
- Print & digital media design
- Insta-branding (templates, strategy, post ideas…)
- Social media content creation
- Motion design, photo/video editing
- UI & web design
- Training & creative coaching
Spanish
Basic
English
Basic
French
Native or bilingual
Experience
- The Sanctuary GroupArt DirectorSPORTSJune 2025 - November 2025 (5 months)✨ The Sanctuary👩🏼🎨 Role: Art Director - Creative Strategy & Visual Identity Management for the groupAt The Sanctuary, I led the overall art direction, from concept to execution, for the parent brand and its six subsidiaries, in close collaboration with general management. A central role combining strategic vision and visual consistency.🌈My responsibilities:Global Artistic Strategy & Visual Identity
- Definition, structuring, and deployment of the group's brands' creative strategy
- Ensuring visual positioning and identity consistency
- Supervision of the creation of all print & digital media (campaigns, social media, websites, studio displays, merchandising…)
- Implementation of strategic creative monitoring (trends, competitors, visual innovations) and transformation of these insights into development axes
- Art direction of elegant, coherent, and differentiating brand universes
Management & Organization of the Creative Department- Management of the internal team (graphic designers, community manager…) + coordination of external service providers
- Implementation of work methods, processes, and tools to optimize quality & productivity
- Structuring of schedules, prioritization of requests, and organization of creative workload
- Team motivation: skill development, autonomy, shared vision, motivation
- Ensuring deadlines and creative quality are met across all productions
Art Direction & Brand Strategy- Translation of the group's vision into distinctive and impactful visual concepts
- Consolidation of each entity's visual DNA + fluid adaptation across all channels
- Close collaboration with marketing, communications, digital, product & studio departments to align creation with business objectives
- Definition & construction of premium, elegant, and inspiring brand experiences
- ArkoseArt DirectorSPORTSFebruary 2021 - June 2025 (4 years and 4 months)Paris, France🚀 Arkose & Co(Lifestyle group focused on climbing, food & well-being)🧑🎨 Role: Graphic Designer & AD – guarantor of multi-brand visual identityCurrently on assignment at Arkose & Co, I manage the art direction of a hyper-inspiring brand ecosystem:Arkose, SNAP, Cantine, Escapade, Shop, Studio, Oskare...🌈 My daily responsibilities:
- Creation & evolution of graphic charters for the group's parent & subsidiary brands
- Design of visual identities for print, digital, and social media campaigns
- Guarantee of overall visual consistency across all media (print, web, social media, merchandising, physical locations, etc.)
- Benchmarking & graphic monitoring around the themes: climbing, lifestyle, food, well-being, culture…
- Art direction of campaigns (creative concepts, visual universes, multi-media adaptations)
- Management of editorial calendars + content creation for social media (design, formats, etc.)
- Training & management of graphic design interns/apprentices
- Management of collaborative creative tools (Canva, Kreation, etc.) + support for internal users (franchisees, field teams…)
- Ancien PiqueuxGraphic Designer & Social Media ManagerRESTAURANTS AND FOOD SERVICEJanuary 2020 - Today (6 years and 5 months)Senlis, France🍽️ L'ancien Piqueux(Restaurant and living space with a warm and friendly atmosphere)🧑🎨 Role: Graphic Designer & Social Media ManagerCollaborating with L'ancien Piqueux allowed me to create visual communication that reflects both their unique identity and their gastronomic universe.🌈 My responsibilities:
- Creation of visuals to highlight restaurant events and special offers.
- Social media management: design of visuals and templates adapted to facilitate daily communication while respecting the venue's graphic charter.
- Creation of engaging and consistent visual content to increase visibility and interaction on social media.
- Development of simple and effective templates to enable autonomous management of their visual communication.
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Education
- Applied Arts BaccalaureateSaint Vincent de Paul2017
- Bachelor Graphic Designer & CreatorLISAA2019