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Maude DefayMD

Maude Defay

Art Director / Graphic Designer

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maude

👋Hello! I'm Maude, a freelance graphic designer & art director 🐝

Full-time creative, passionate about design, typography, culture, and great ideas, I'll help you launch your visual universe with meaning, style, and a good dose of energy.

💡 Whether you're an established brand or just starting out, I design striking identities, impactful visuals, and concepts that tell a story.
My approach: aesthetics, consistency, and strategy, all with genuine graphic and human sensitivity.

What I offer:
  • Visual identity & graphic charter
  • Campaign art direction
  • Print & digital media design
  • Insta-branding (templates, strategy, post ideas…)
  • Social media content creation
  • Motion design, photo/video editing
  • UI & web design
  • Training & creative coaching

🧭 My latest adventures:

Sanctuary Group: Art Director & Creative Strategy for multiple brands (Poses, Le Cercle Boxing, DRIP, Aqua By, Decibel, Spacecycle etc)

🎢 Arkose & Co: Global Art Director for multiple brands (climbing, food, lifestyle)

🍽️ L'ancien Piqueux: Graphic design & social media management for a friendly restaurant, promoting events and optimizing digital visual communication


📍 Available remotely (and a bit locally if needed - Oise & IDF)


Curious, involved, always up for brainstorming over a good coffee ☕
  • Spanish

    Basic

  • English

    Basic

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Compiègne (up to 30km), Beauvais (up to 30km), Lille (up to 10km), Amiens (up to 10km)

Experience

  • The Sanctuary Group
    Art Director
    SPORTS
    June 2025 - November 2025 (5 months)
    ✨ The Sanctuary

    👩🏼‍🎨 Role: Art Director - Creative Strategy & Visual Identity Management for the group

    At The Sanctuary, I led the overall art direction, from concept to execution, for the parent brand and its six subsidiaries, in close collaboration with general management. A central role combining strategic vision and visual consistency.

    🌈My responsibilities:

    Global Artistic Strategy & Visual Identity
    • Definition, structuring, and deployment of the group's brands' creative strategy
    • Ensuring visual positioning and identity consistency
    • Supervision of the creation of all print & digital media (campaigns, social media, websites, studio displays, merchandising…)
    • Implementation of strategic creative monitoring (trends, competitors, visual innovations) and transformation of these insights into development axes
    • Art direction of elegant, coherent, and differentiating brand universes

    Management & Organization of the Creative Department
    • Management of the internal team (graphic designers, community manager…) + coordination of external service providers
    • Implementation of work methods, processes, and tools to optimize quality & productivity
    • Structuring of schedules, prioritization of requests, and organization of creative workload
    • Team motivation: skill development, autonomy, shared vision, motivation
    • Ensuring deadlines and creative quality are met across all productions

    Art Direction & Brand Strategy
    • Translation of the group's vision into distinctive and impactful visual concepts
    • Consolidation of each entity's visual DNA + fluid adaptation across all channels
    • Close collaboration with marketing, communications, digital, product & studio departments to align creation with business objectives
    • Definition & construction of premium, elegant, and inspiring brand experiences
    Art Direction Visual Identity Social Media Graphic Designer Notion Template Visual Creation
  • Arkose
    Art Director
    SPORTS
    February 2021 - June 2025 (4 years and 4 months)
    Paris, France
    🚀 Arkose & Co
    (Lifestyle group focused on climbing, food & well-being)

    🧑‍🎨 Role: Graphic Designer & AD – guarantor of multi-brand visual identity

    Currently on assignment at Arkose & Co, I manage the art direction of a hyper-inspiring brand ecosystem:
    Arkose, SNAP, Cantine, Escapade, Shop, Studio, Oskare...

    🌈 My daily responsibilities:
    • Creation & evolution of graphic charters for the group's parent & subsidiary brands
    • Design of visual identities for print, digital, and social media campaigns
    • Guarantee of overall visual consistency across all media (print, web, social media, merchandising, physical locations, etc.)
    • Benchmarking & graphic monitoring around the themes: climbing, lifestyle, food, well-being, culture…
    • Art direction of campaigns (creative concepts, visual universes, multi-media adaptations)
    • Management of editorial calendars + content creation for social media (design, formats, etc.)
    • Training & management of graphic design interns/apprentices
    • Management of collaborative creative tools (Canva, Kreation, etc.) + support for internal users (franchisees, field teams…)
    Art Direction Social Media Graphic Designer Logo & Identity Visual Identity Design
  • Ancien Piqueux
    Graphic Designer & Social Media Manager
    RESTAURANTS AND FOOD SERVICE
    January 2020 - Today (6 years and 5 months)
    Senlis, France
    🍽️ L'ancien Piqueux
    (Restaurant and living space with a warm and friendly atmosphere)

    🧑‍🎨 Role: Graphic Designer & Social Media Manager

    Collaborating with L'ancien Piqueux allowed me to create visual communication that reflects both their unique identity and their gastronomic universe.

    🌈 My responsibilities:
    • Creation of visuals to highlight restaurant events and special offers.
    • Social media management: design of visuals and templates adapted to facilitate daily communication while respecting the venue's graphic charter.
    • Creation of engaging and consistent visual content to increase visibility and interaction on social media.
    • Development of simple and effective templates to enable autonomous management of their visual communication.
    Digital Communication Visual Communication restaurant menu Print Graphic Design Social Media

Recommendations

Thomas Q.TQ
Maria FuentesMF
Johann JusteJJ
Thomas Q. and 2 other people have recommended Maude

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Education

  • Applied Arts Baccalaureate
    Saint Vincent de Paul
    2017
  • Bachelor Graphic Designer & Creator
    LISAA
    2019

Skill set

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