About Maude
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- ConceptoryDirector of Social, Content and InfluenceCONSULTING AND AUDITSNovember 2021 - Today (4 years and 7 months)Paris, France1. Management of the team of 8 people:- Community managers- Content and influence project manager2. Development of strategic recommendations- Social Media- Influence- Content (podcast, TV spot, radio, event...)3. Operational implementation
- DISKOHead of Social, Content & InfluenceSOCIAL NETWORKSMarch 2019 - October 2021 (2 years and 8 months)Paris, FranceDirection of the agency's social media and Influence team - between 8 and 10 consultants and experts - around 4 main areas of expertise:- Social Media- Digital Paid Media- Influence- Content Production (online or offline)Responsibilities:- Team and schedule management (Recruitment and weekly follow-up)- Guarantee of quality and process monitoring- Guarantee of deadlines and budgets- Monitoring of team and account profitability- Guarantee of team skill developmentParticipation in TendersContinuous improvement of teams (monitoring, best practices, optimization of processes and inter-team coordination)Operational management of certain key accounts:- Definition and implementation of the developed strategy (social media, influence, or production)- Community animation or project management- Performance monitoring and optimizationClients: Krug, Vahiné, Ducros, Jacadi, William Saurin, Van Cleef & Arpels, Panzani, CIVB, PSA, Terrazas de los Andes....
- RUE DU COMMERCE.COMSocial Media, Community and Influencer ManagerE-COMMERCEOctober 2017 - Today (8 years and 8 months)Saint-Ouen, FranceCreate and develop a social media and influencer strategy:- Build strategic recommendations based on the company's various global strategic directions- Guarantee of the proper execution of this strategy- Definition and monitoring of KPIs, frequent reporting- Management of the social media and influence teamSocial Media and Community:- Evangelization of social networks and influence among teams and management- Coordination with business units, the creative studio, and creation of clear and precise processes- Daily supervision of social networks and the Social Media Manager, and operational supportInfluence:- Identification- Contact and negotiation- Development of projects jointly with the influencer- Reporting
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Education
- Master in Digital Marketing and Social MediaSup de Pub2015Panorama des cours: - Achat média Online - CM - Brand content - Gestion de crise - SEM/SEO/SEA - E-business - Event et digital - Gestion de projet digital - Marketing Mobile - Géopolitique - Social média et relations clients - Webmarketing
- MBA in E-business and E-marketing ManagementInstitut Léonard de Vinci20161 – Construire et gérer un projet digital HTML, CSS CMS (Joomla, WordPress, Drupal) Photoshop, & Univers Adobe Ergonomie et design dans le digital Applications mobile iOs & Android Gestion de projet 2 – Technologies innovantes Initiation à la robotique Imprimantes 3D Objets connectés Intelligence artificielle 3 – Start-up Étude et analyse des start-up Modèles économiques Business plan et levée de fonds Growth hacking 4 – Mobile marketing Business (m-commerce, m-paiement) ASO : App Store Optimization Applications mobiles / développement UX (user experience) mobile 5 – E-marketing et digital adversiting Content et inbound marketing, social gaming. SEO : Search Engine Optimisation SEA / AdWords Community management (agence / blogueur) Communiquer sur les réseaux sociaux / social ads (Facebook, Twitter, Youtube, Pinterest, Instagram, Linkedin, Snapchat…) Performance marketing, e-mailing, affiliation, AB testing E-réputation et marketing d’influence Display, programmatique & RTB Vidéoplanning CRM multicanal