Freelancer profile translated to English.
Back to original languageAbout Maud
🚀 Social Media Strategist & Content Director
I help brandstransform their social networks into levers of notoriety, engagement, and conversion.
Editorial strategy, brand content, influence, paid campaigns, performance monitoring: I support my clients across their entire social media ecosystem, from strategic recommendation to execution.
For over 10 years, I have collaborated with brands such as De’Longhi, nutribullet, Voyage Privé, L’Oréal Professionnel, and Birchbox to build stronger, more coherent, and more effective communication.
👉 My expertise
• Editorial strategy & brand content
• Social media content production
• Influence, community management, and 360° activations
• Performance analysis and optimization recommendations
💡 My approach
A vision that is both creative and business-oriented, with constant attention to brand consistency and results.
✨ My goal
To design social media strategies that strengthen brand image, engage communities, and support performance.
French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic
Can work on-site
Aix-en-Provence (up to 30km)
Experience
- De'Longhi groupSocial Media Consultant | Community ManagerE-COMMERCEJanuary 2022 - Today (4 years and 7 months)Aix-en-Provence, FranceI support the De’Longhi group in managing the social media presence of several brands in France, with an approach combining editorial strategy, brand content, influence, community management, and performance analysis.Brands supported:De’Longhi France, Kenwood France, nutribullet France.Interventions:
- Definition of social media presence strategies according to each brand's objectives
- Editorial recommendations and construction of monthly content plans
- Supervision and execution of social media production: organic content (video content creation), campaigns, influencer activations, and sponsored assets
- Performance analysis, identification of learnings, and formulation of actionable recommendations
- Preparation of monthly and annual reports to inform editorial and marketing decisions
- Daily coordination with social media, content, and brand stakeholders
Value delivered:More understandable, more coherent, and more performance-oriented strategiesBetter alignment between brand image, community engagement, and business objectives. - Voyage PrivéSocial Media ManagerTRAVEL AND TOURISMMarch 2017 - Today (9 years and 5 months)Région de Aix-En-Provence, FranceI managed **Voyage Privé's social media strategy in France**, while contributing to the group's European vision.Main missions:
- Definition and deployment of the social media strategy for Voyage Privé France
- Contribution to the group's social media strategy across 8 European countries
- Management and animation of the brand's social networks: Facebook, Instagram, X/Twitter, and YouTube
- Coordination of editorial flows and support for communication managers in each country
- Implementation of influencer activations and management of influencer relations at the group level
- Monitoring of social media performance and profitability indicators, with a business-centric approach
- Participation in the organization of B2B events and internal projects
Key results:- Instagram community doubled organically, without degrading engagement
- Positioning of social networks as one of the group's growth levers
- Voyage Privé France Facebook page ranked in the Top 5 of tourism sector pages generating the most interactions in 2019 and 2020
- WEBEDIASocial Content ProducerFASHION AND COSMETICSJune 2015 - March 2017 (1 year and 9 months)Région de Paris, FranceI contributed to the **development of social content strategies for e-commerce and lifestyle clients**, with a specialization in Facebook.Main missions:
- Co-creation of a turnkey Facebook offering for e-merchants, in partnership with a Social Content Strategist
- Definition of editorial lines adapted to different audiences and brand universes
- Content creation and development of publication schedules
- Management, animation, and moderation of several Facebook pages
- Creation and animation of dedicated pages for the Pureshopping shopping guide
Pages managed:- Pureshopping (203k)
- BAGify (71k)
- Before You Go Go (50k)
- Healthy Hour (46k)
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Education
- Master of Business Administration (MBA)Sup de Pub2015Journalisme, Médias Numériques et Brand-Content
- Master 1Institut des Stratégies et Techniques de Communication2013Marketing & Communication