Freelancer profile translated to English.

Description

At the intersection of culinary, design, and culture, I support F&B brands in creating concepts, content, and experiences that resonate with today's expectations.

My background combines design (Central Saint Martins, Falmouth University, SPD Milan) with over ten years of hands-on culinary experience, notably through my creative catering studio Salty Studio in London. This dual approach allows me to navigate between strategic thinking and concrete implementation, with a particular focus on ingredients, techniques, and culinary narratives.

Today, I work as a strategy, innovation, and brand consultant, collaborating with startups and established brands on topics such as concept development, brand storytelling, content (recipes, social, paid), partnerships, and trend research. My work is based on an understanding of cultural dynamics and developments in the F&B sector.

I am particularly interested in how brands can translate ingredients, know-how, and culinary cultures into memorable, contemporary, and relevant experiences.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Lofoten Seaweed
Freelance Culinary & Brand Marketing Consultant
AGRICULTURE
January 2026 - Today (7 months)
Norwegian female led brand, producing hand-harvested seaweed products for cooking.

🍽️ Developing & filming new recipes that showcase the product range, supporting education, usage occasions and long-term brand value, for social media content and website recipe content
📱 Growing social media visibility across Instagram, Pinterest, LinkedIn and TikTok, with a focus on reach, storytelling and community engagement
🤝 Building influencer marketing as a strategic growth channel, identifying and collaborating with aligned creators across Scandinavia and beyond
✨ Strengthening brand partnerships through content and narrative, increasing visibility and ensuring collaborations support wider brand objectives
Social Media Marketing Partnerships Content Creation Recipe Creation
True Roots
Freelance R&D & AI Testing Support Specialist
RESTAURANTS AND FOOD SERVICE
September 2025 - February 2026 (5 months)
🍽️ Supporting the development and testing of AI tools for kitchen operations, ensuring usability and smooth workflow integration
🔎 Providing structured UX feedback to improve clarity, accuracy, and functionality
🧪Developing and standardising recipes across retail, seasonal, and project based menus
🌱 Researching and experimenting with new culinary concepts, ingredients, and techniques
🗂️ Creating technical documentation including prep steps, yields, and process guidelines
🌍 Currently supporting openings in Barcelona, a new location opening next year in the Med, and the Grandes Alpes Hôtel in Courchevel
Recipe Creation Workflow restaurant menu Business Development
The Future Laboratory
Freelance Trend Researcher & Foresight Writer
CONSULTING AND AUDITS
June 2023 - Today (3 years and 2 months)
Freelance consultant for The Future Laboratory and LSN Global, specialising in trend research and foresight within the food and drink sector.
👉 Conducting in-depth insight-led research and writing future-facing reports exploring global and localised shifts in consumer behaviour, product innovation, sustainability, and cultural dynamics within food and beverage.
👉 Providing creative visual sourcing to illustrate trend reports, sourcing compelling, high-quality imagery to strengthen storytelling and strategic insight.
Iconographic Research Copywriting Web Copywriting trends Sales Strategy