Freelancer profile translated to English.
Back to original languageAbout Maud
12 years of experience in marketing, e-commerce, and digital transformation.
I support B2C companies in launching, structuring, and optimizing their digital performance, from strategy to operational execution, with a strong business focus.
I intervene in transition management or in steering structuring projects: e-commerce redesign, conversion optimization, marketing activation, team and tools organization.
Accustomed to constrained environments (budget, deadlines, organization), I coordinate multidisciplinary teams (UX, CRO, IT, acquisition, data) to quickly produce measurable results.
Possible missions
- Marketing / e-commerce transition management
- Redesign or launch of e-commerce platforms
- Conversion and customer journey optimization
- Structuring teams, tools, and processes
- Steering complex digital projects
Example project – E-commerce & Omnichannel Redesign
During my experience at flunch Traiteur, I managed the redesign and optimization of the B2C e-commerce platform in a multi-site environment (130 restaurants).
The challenge: reconciling brand consistency, digital performance, and operational field constraints.
👉 Video testimonial on the project:
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km), Paris (up to 10km)
Experience
- FLUNCHHead of Marketing, Digital & Customer ExperienceRETAIL (SMALL BUSINESS)January 2023 - Today (3 years and 5 months)Lille, France
- Strategic and operational management of marketing, e-commerce, and customer service activities, aiming for the structuring, growth, and sustainable performance of the catering business.
- Structuring and management of a dedicated business unit, including governance, organization, and prioritization of initiatives.
- Construction, monitoring, and management of budgets, in line with growth and profitability objectives.
- Definition and implementation of the digital roadmap (UX/UI, user journeys, tools).
- Supervision of a portfolio of digitized sites and commercial activities. Definition of brand, communication, and traffic acquisition strategy.
- Development of commercial animation plans and coordination of multi-channel marketing actions.
- Performance management through business and customer experience KPIs.
Key Results: 2024 Revenue: €11M (+129%) | +1.7 pt conversion rate | 1.5M visitors - FLUNCH TRAITEURE-commerce ManagerRETAIL (SMALL BUSINESS)January 2021 - January 2023 (2 years)Lille, FranceManagement of the complete website redesign, from conception to production. Definition and implementation of the traffic and digital CRM strategy. Continuous monitoring and optimization of e-commerce performance and customer journeys. Structuring and improvement of internal processes and the e-commerce roadmap.
- OKAÏDIE-shop ManagerRETAIL (SMALL BUSINESS)January 2020 - January 2021 (1 year)Lille, FranceManagement of international e-commerce development, with site launches in Switzerland, Slovenia, and Romania. Responsibility for commercial management, budget control, and digital strategy. Monitoring of the UX/UI roadmap, conducting A/B tests, and performance optimization. Coordination with country and central teams.Key Results: Spain: €1.7M revenue / 1.7M visits Italy: €2.6M revenue / 3.6M visits
Recommendations
Be the first to recommend Maud
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- M2Ecole de Savignac2007M2
- M1University of Paris X2005M1