Freelancer profile translated to English.

Description

20+ years of experience in marketing, communication, and digital in the service sectors in France and internationally.

I focus on the following areas:

- Marketing, digital, and communication strategy consulting: brand positioning and development, multi-channel strategy, implementation of processes and governance,...

- Project management: transformation, partner sourcing and development, omnichannel campaign activation,...

- Interim management: maternity leave, sick leave, or transformation support,...

My experience has allowed me to develop strong skills in three key areas, serving collective performance and project success:

> Expertise in integrated marketing: from identifying customer needs to building differentiating brand platforms and creating customer experiences at all touchpoints, I have designed and managed 360 communication plans aimed at strengthening customer engagement and driving sales.

> Team management and complex project management: My experience includes managing, developing, and supporting teams of experts in matrix and international contexts. I place great importance on building strong and lasting relationships with all stakeholders, internal and external partners, as well as on establishing and optimizing efficient processes.

> Strategic thinking and operational excellence: My approach is based on a balance between strategic thinking and operational implementation. I have designed high-performing marketing strategies, consistently translating them into concrete marketing and sales action plans.

I provide rapid and operational engagement through a high sense of collaboration and customer service.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

MC Consulting
Senior Consultant
TRAVEL AND TOURISM
January 2026 - Today (5 months)
Paris, France
I support tourism and service organizations in their marketing transformation phases, combining strategic vision, operational implementation, and team support.

• Marketing / business alignment strategy consulting
> Clarification of positioning and value propositions
> Definition of brand and go-to-market strategies
> Structuring of marketing roadmaps integrating brand, customer experience, and performance

• Project management & operational implementation
> Steering of marketing & digital transformation projects
> Structuring or evolving organizations, processes, and tools
> Operational deployment of action plans in close collaboration with teams

• Interim management and team support
> Taking on CMO / Marketing Director roles in transition or structuring contexts
> Supporting teams and managers in evolving practices
> Developing a marketing, customer, and data culture with a focus on knowledge transfer and empowerment
Organizational Transformation Operational Management Communication Strategy Positioning Strategy Performance Improvement
TOULOISIRS
Marketing, Communication and Digital Strategy Director - Management Committee Member
TRAVEL AND TOURISM
December 2024 - April 2025 (4 months)
Paris, France
- Sector study and definition of the new brand's positioning in line with the company's social mission
- Design of the brand platform, launch plan, communication assets, and B2B website
- Launch of the Sustainable Tourism and Sport & Wellness ranges and animation plan
- Definition of the e-reputation strategy (platforms, reporting, internal cross-team processes)

Key Achievements:
> Thorough understanding of technical issues and arbitration of technical project prioritization in conjunction with the IT department
> Ability to quickly grasp the company's culture and challenges to provide strategic contributions and realize the vision.
Positioning Strategy New Product Launch Strategic Roadmap E-reputation Management Brand Platform
ÉCOLE DUCASSE
Marketing and Sales Director - Management Committee Member
EDUCATION AND E-LEARNING
May 2022 - May 2024 (2 years)
Meudon, France
- Implementation of a new organization and redesign of collaboration processes (admissions, marketing and communication, BI teams)
- Design and implementation of the annual marketing plan, in collaboration with other departments and partners
- Management of omnichannel performance through the activation of omnichannel and multi-market awareness and lead generation campaigns: PR, social media, SEO, SEA, CRM, trade marketing, trade shows
- Implementation of campaign optimization levers (audience, creative, landing page, A/B testing)
- Definition of the brand content strategy: CRM, social media, website content
- Definition and monitoring of B2B and B2C sales KPIs through the implementation of dashboards and a governance system (brand health, brand engagement, and channel performance) in collaboration with experts
- Management of brand communication and media relations in coordination with general management.
- Franchise support: opening of École Ducasse Abu Dhabi Studio (marketing plan and sales strategy)
- Development of the partnership strategy and management of the partner portfolio in conjunction with other departments (purchasing/economat, pedagogy, chefs, finance, etc.)
- Contribution to the internal engagement program and HR communication tools to enhance employer brand visibility

Key Achievements
> +24% of enrollments with a media budget of €500K, an increase of +11%
> Partnership valuation of €1M
> Creation of a new, cohesive team with unified processes.
> 10-point increase in employee engagement (2023 vs. 2022).
Team Management Reorganization Performance Management Trade Marketing Marketing Plan Creation