Maud Carment

*Show-up rateincreased by 9 points during the period.

• WA join rate from 70% to 85-87% depending on the webinar.
• 150+ emails and messages written for 4 webinars with weekly A/B test monitoring.

• Audit of existingemail sequences(**ActiveCampaign**), identifying friction points (insufficient CTR, lack of social proof).
• Study of personas with distinct editorial angles.
• Optimization of the webinar conversion funnel: nurturing strategy pre-masterclass, follow-ups post-masterclass.
• Redesign of 4emailand WAsequenceswith optimized subject lines, preheaders, and CTAs.
• Weekly performance monitoring (**open rate, CTR**) with a dashboard to prioritize A/B tests.
• Independent implementation of A/B tests in ActiveCampaign.
• Intervention on existing **automations**: email integration, trigger adjustments, segmentation by **customer segmentation**.
• Participation in pricing discussions.
• Design of the post-masterclass segmentation form.
• Weekly meetings to analyzewebinar KPIsand provide recommendations.

Mission: Email Marketing Strategy | Lifecycle Email | E-commerce | Conversion Email Copywriter

*Email marketing strategyand email lifecycle

• Design of the customer journey and email sequences
• Definition of email funnel structures(conversion, loyalty, reactivation)

*Email copywritingfocused on conversion andstorytelling

• Writing of over 70 emails: Welcome sequence, Sales emails, Abandoned cart sequence, Browse abandonment sequence, Transactional emails (order, delivery), Post-purchase sequence (loyalty, customer reviews), Reactivation sequence, VIP / loyal customer sequence
• Writing of email subject lines and preheaders for A/B testing

**Impact**: Complete structuring of the brand's **email marketing ecosystem**, with sequences covering each stage of the customer journey. Emails become a lever for conversion, loyalty, and customer base reactivation, and a strategic channel in the e-commerce sales funnel.

• Structuring thesales email sequencefor conversion
• Work on narrative progression, **storytelling**, and continuity between emails
• Writing of over 20 promotional emails
• Writing of subject line and preview text variations for A/B tests
• Integration of emails into HubSpot from provided templates
• Collaboration with the marketing team responsible for sending scenarios and the overall plan
• Optimization of brand tone consistency across the entire sequence
• Participation in theemail marketing strategyfor the promotional campaign

**Impact**: Implementation of a usable promotional email sequence directly integrated into the CRM, designed to support the sales campaign, maintain lead attention throughout the operation, and form a reusable asset.