About Maud
English
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Spanish
Conversational
Italian
Basic
French
Native or bilingual
Experience
- Studio Maud CachotPhotographer | Content Creation | Digital CommunicationCONSULTING AND AUDITSJuly 2022 - Today (3 years and 11 months)Fougères, France✨ At Studio Maud Cachot, I help companies with their communication and the enhancement of their image with a comprehensive and tailor-made approach.My dual expertise:📸 Photography: professional portraits, corporate photos, crafts, know-how, culinary photography... images that tell the story of your business and your universe.🎨 Content Creation & Digital Communication: photos, videos, graphic design, editorial content, and even social media management (community management) for coherent and impactful communication.My goal: to create authentic content tailored to your brand, allowing you to reach your audience and showcase your expertise.👉 for more info:
- Le Mont Saint MichelBrand Content Manager | Graphic DesignerFASHION AND COSMETICSDecember 2019 - Today (6 years and 6 months)Fougères, France- Defining content and brand image strategy in collaboration with the brand founders- Managing various communication channels and overseeing messaging: newsletters (via Mailchimp), website product pages (via Prestashop), social media and advertising (via Business Manager)- Developing the editorial calendar- Managing, animating, and creating content for social media- Coordinating the Paid Media budget and press relations with our partner agencies- Graphic creation (videos, gifs, visuals...) for various online and offline platforms, as well as for the studio (textile prints, style proposals, collaborations with other brands)- KPI analysis, brand awareness monitoring- Customer Service Management
- ArlettieBrand Content & Digital Communication OfficerFASHION AND COSMETICSAugust 2020 - September 2020 (2 months)Paris, FranceIMAGE / BRAND CONTENT- Creation and production of digital content: Journal, website, social media, campaigns, and marketing materials - online and offline- Project monitoring with a team of freelancers: copywriters, illustrators, photographers and directors, printers, manufacturers, etc.- Ensuring consistent application of the graphic charter across communication materialsDIGITAL COMMUNICATION- Creation and management of newsletters via Marketing Cloud- Management of website content and the Journal via WordPressSTRATEGY- Development of the Arlettie 360° brand content strategy, theme sequencing, short and medium-term projections.- Media and ecosystem monitoring (mood board),- Trend analysisCOMMUNITY MANAGEMENT- Management and moderation of all brand social media channels (Instagram, Facebook)ANALYSIS- Reporting, monitoring of KPIs, engagement, and traffic on Google Analytics and Marketing Cloud
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Education
- Specialized Master in Fashion and Luxury ManagementInstitut Français de la Mode2019spécialité Média & Communication
- Advanced Diploma in Fashion & Textile Innovation, With HonorsENSAAMA, Olivier de Serres2014