Maud Aubain

The Sport Society is a multi-discipline sports studio founded in Bordeaux, offering a premium experience around movement and well-being.

The studio offers a wide range of practices: infrared heated Pilates, sculpt yoga, reformer, running, boxing & bootcamp, mat & cardio classes, as well as complementary services like sauna, massage, and drainage.

In an exceptional setting with a warm atmosphere, The Sport Society aims to position itself as a high-end reference for sports in Bordeaux.

Kiara, the founder, entrusted me with part of her content creation, including photo and video shoots within the studio.

The objectives:

- Highlight the different classes and services

- Strengthen the studio's premium and friendly image

- Attract new clientele

- Structure a consistent and engaging digital presence

- Digital content creation and social media strategy

- Develop the studio's visibility through the production of promotional videos, reels, and stories for Instagram and Facebook

Hecliptic is a handmade jewelry workshop founded in Bordeaux by Gilles Aubert, a passionate gem setter, specializing in animated jewelry and custom pieces.

Despite remarkable technical expertise and regular social media posts, the workshop struggled to gain visibility, credibility, and generate concrete results through digital channels.

🧩 Issues:

- Lack of results despite an active presence on social networks

- Difficulty in showcasing highly technical artisanal know-how

- Low visibility among new audiences

- Few incoming requests via social media

🛠️ Actions taken:

~ the behind-the-scenes of the workshop

~ the technical gestures of setting

~ the mechanisms of animated jewelry

Strategic launch of communication in the run-up to the holiday season, a key period for high-end jewelry

📊 Results after 6 weeks:

Instagram:

- +152 followers

- nearly 6,000 people reached (x30 compared to the previous period)

- +26,000 views, over 50% from non-followers

TikTok:

- jump from a dozen to 800+ followers

- +50,000 cumulative views

- 90% of traffic generated by the algorithm (recommended content)

Concrete business results:

* 2 new custom jewelry orders (starting from €1,000) following the discovery of the workshop on social media

* Several customers visited the workshop after seeing the videos

* Significant increase in visibility on Google Maps

For this collaboration, I supported the association L'Assiette during the BON! festival to animate and promote their presence on social media, live from the event and afterwards.

During the 2 days of the festival, I managed the Instagram account with Live Stories to document the highlights.

I also produced lasting content during and after the event:

• 5 video portraits of the association's members

• 1 recap video of the festival's workshops

• 2 carousels published during the event (L'Assiette's values + presentation of the workshops hosted)

• +40 photos usable for future content

• comprehensive performance reporting

The objective: modernize their communication, convey their vision with aesthetic coherence, while respecting their identity.

The strategy implemented during the event significantly increased the association's visibility and interest in the festival.

In a few weeks:

+12,800 additional views on content (36,037 vs 23,235)

+73% of accounts reached

+81.8% of profile visits

x6.7 more interactions

+62 net new followers

The content created during the festival generated discovery, then the identity-focused content (values/portraits) created qualitative buy-in and engagement.

The best-performing content: the carousel on L'Assiette's values.

The fact of publishing live + producing reusable content after the festival allowed the impact to last over time, even after the event ended.

Result: more visibility, more engagement, a better understanding of the association's mission, and a sustainable content base for the future.