Freelancer profile translated to English.

Description

My name is Maty, with over 20 years of experience in digital strategy.

Who am I?

My career, which began at the dawn of the digital age, has allowed me to acquire deep expertise in key digital areas: from online marketing to SEO optimization, including the development of engaging content strategies and project management. Passionate about innovation and driven by the pursuit of concrete results, I support companies of all sizes in their digital transformation, offering them personalized solutions that meet their specific needs and exceed their objectives.

My approach is centered on listening and understanding the unique challenges of each client to create tailor-made, efficient, and innovative digital strategies. I am convinced that every detail counts in building a impactful online presence, and I strive to refine every aspect of your strategy to maximize your digital impact.

My services:

-Digital Strategy: design of strategic plans to align your business objectives with digital opportunities.

- Digital Marketing & SEO: creation and implementation of online marketing strategies to improve your visibility and engagement.

- Analysis & Optimization: use of data analysis to refine strategies and boost performance.

- Training and Mentoring: sharing knowledge and tools to strengthen your teams' digital skills.

Why choose to work with me?

With an unwavering passion for digital and a firm commitment to excellence, I aim to provide not only effective solutions but also to equip my clients for sustainable success. If you are looking for a dedicated expert to transform your digital strategy and propel your business forward, contact me. Together, let's make your digital ambitions a reality.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

MATMARA INVEST
Global Digital Strategy for SAHELINE.com
E-COMMERCE
March 2013 - Today (13 years and 3 months)
Paris, France
I had the privilege of working on the redesign of the global digital strategy for saheline.com, an ambitious project aimed at amplifying the brand's online presence and optimizing user engagement. My intervention focused on several key areas to transform and energize their digital strategy.

Analysis and Diagnosis: The first step involved a comprehensive audit of the existing site, identifying strengths and areas for improvement in terms of SEO, user experience (UX), and digital marketing channel performance.

Content Strategy: I developed a targeted content strategy aimed at increasing engagement and strengthening the brand's presence on digital platforms. This included creating SEO-optimized content, implementing an editorial calendar, and leveraging social media to maximize reach.

SEO Optimization: Technical and on-page adjustments were made to improve the site's ranking on search engines. The goal was to increase organic visibility and attract more qualified traffic.

UX/UI Improvement: In collaboration with designers, we reviewed the site's interface and user experience to make it more intuitive, thereby reducing bounce rates and increasing conversions.

Digital Marketing Strategies: The implementation of paid advertising campaigns, email marketing, and social media optimization helped expand Saheline's reach and build customer loyalty.

Results: This comprehensive mission allowed Saheline.com to see a significant increase in its traffic, an improvement in its conversion rate, and better interaction with its online community.

This experience was enriching, allowing me to implement a global digital strategy that not only met Saheline.com's immediate needs but also laid the foundation for sustainable long-term growth. I am proud of the results achieved and the positive impact of our collaboration on their online presence.
SEO SEA Google Search Console Gestion de compte Google Ads Optimisation pour les moteurs de recherche (SEO) Email marketing Stratégie webmarketing Réseaux sociaux
SACEM
Ecommerce SEO Manager
CULTURE
March 2011 - December 2021 (10 years and 10 months)
SEO MOA Google Search Console Transformation digitale Communication digitale Réseaux sociaux Email marketing SEA