Freelancer profile translated to English.
Back to original languageAbout Maty
Do you manage an SME or an online store and are you losing time and customers due to poorly structured marketing, campaigns that don't convert, or manual processes that exhaust you.
I intervene in short, operational missions to concretely fix this:
— Audit and optimization of your Meta Ads campaigns (acquisition, ROAS, targeting)
— Setup or redesign of your email marketing / automation (Klaviyo, MailerLite)
— Creation of conversion-oriented e-commerce or showcase sites (Shopify, WordPress)
— Integration of AI agents to automate your repetitive tasks (prospecting, support, content)
My approach: I always start with the expected business result, not the technology. No unnecessary complexity. Solutions that you understand and master after my mission.
4 years of e-commerce in full autonomy, with own funds. I managed ROI with my own money. I know the cost of a bad marketing decision.
Based in Bienne (Switzerland), available remotely and in person within a 15km radius.
French
Native or bilingual
English
Conversational
Can work on-site
Suisse (up to 15km)
Experience
- IndépendantBusiness & Digital Consultant – Independent MissionsCONSULTING AND AUDITSJanuary 2026 - Today (7 months)Support for SMEs and freelancers on business performance and customer journey issues.Short, structured interventions aimed at:– clarifying real needs– structuring digital presence– improving customer touchpoints– implementing simple, measurable, and effective solutionsResults-oriented approach, without unnecessary complexity or technical dependency.
- Projets personnels / indépendantE-commerce & Digital Performance – Independent ProjectsE-COMMERCEFebruary 2020 - December 2024 (4 years and 10 months)Neuchâtel, SwitzerlandDesign and management of performance-oriented e-commerce projects, from offer structuring to customer journey optimization.Work on:– clarity of value proposition– creation and optimization of sales pages– analysis of user behavior– improvement of conversion rates– implementation of digital tools and simple automationsThis experience reinforced a very pragmatic approach to digital: understanding what triggers customer action and eliminating unnecessary friction.
- Lauener & Cie SASales Operations & Customer Journey – B2B/B2C EnvironmentFebruary 2023 - Today (3 years and 6 months)Neuchâtel, SwitzerlandField experience in sales, customer service, and commercial coordination in B2B and B2C environments.Cross-functional role involving:– direct interaction with customers– understanding needs and expectations– handling requests and after-sales service– coordination with internal teams– reliability of commercial processesThis experience reinforced a strong focus on the customer journey, clarity of communication, and the concrete impact of processes on overall satisfaction and performance.
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Education
- AI Business SpecialistOn Future2026Brevet fédéral IA Business en cours — optimisation digitale et automatisations au service de la performance
- Commercial Employee CFCCPLN2017