Freelancer profile translated to English.

Description

Looking to boost your brand's visibility and performance through partnerships or an effective marketing strategy?

I support companies and brands in creating, managing, and activating high-impact marketing and partnership strategies.

With over 10 years of international experience in the sports, watchmaking, and industry sectors, I combine strategic vision, creativity, and operational rigor to transform your projects into concrete growth levers.

I regularly manage projects such as:

✅ Partnership Development (sports, influencers, brands)

✅ Product Launches and 360° Campaigns

✅ Content Creation and Brand Storytelling

✅ Digital Strategy and Corporate Communication

My goal: to help you develop your brand awareness, sales, and image through a tailor-made, results-oriented approach.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

CODE41
Partnerships Manager
LUXURY GOODS
October 2019 - May 2024 (4 years and 7 months)
Lausanne, Switzerland
🎯 Main Mission

Develop, manage, and optimize strategic partnerships (sports, influencers, brands, events) to increase CODE41's visibility and revenue.

📌 Key Responsibilities

Strategic Partnership Development

Identify and negotiate collaborations with athletes, content creators, brands, and events aligned with CODE41's image.

Establish win-win agreements (visibility, sales, brand awareness).

Existing Partnership Management

Contract monitoring and partnership activation.

Relationship management with ambassadors and influencers.

Continuous optimization of return on investment (ROI).

Marketing & Communication Activation

Development of co-branded campaigns and digital operations.

Creation of exclusive content (videos, photoshoots, ambassador testimonials).

Coordination with the marketing and communication team to maximize impact.

Project Management

Planning and execution of product launches with partners.

Organization of exclusive events and experiences (meet-ups, activations).

Budget management for partnerships and reporting.

Analysis & Reporting

Measurement of partnership performance (sales, visibility, engagement).

Regular reporting to marketing management.

Strategy adjustments based on results.

✅ Skills Used

Negotiation & Contract Closing

High-level relationship management (athletes, influencers, brands)

Knowledge of the watchmaking & luxury sector

ROI-driven partnership vision (performance marketing)

Organization and management of multi-stakeholder projects
Negotiation Complex Project Management Activation
Joffrey Lauvergne
Marketing & Partnership Manager
SPORTS
January 2012 - Today (14 years and 5 months)
Évian-les-Bains, France
🎯 Main Mission
Define, develop, and manage the marketing, image, and partnership strategy for Joffrey Lauvergne, an international professional basketball player, to optimize his visibility, brand value, and commercial opportunities.

📌 Key Responsibilities

Marketing Strategy and Positioning

Development and implementation of an image strategy consistent with the athlete's sports career and personal values.

Development of personal brand through targeted actions (content, collaborations, storytelling).

Partnership and Brand Relations Management

Identification, negotiation, and management of collaborations with brands (sports, watchmaking, fashion, lifestyle).

Monitoring of activations, contracts, and deliverables to ensure optimal return on investment.

Development of long-term relationships with sponsors and institutional partners.

Communication & Media

Coordination of press relations and interviews (TV, print, digital).

Management of social media presence and supervision of official content.

Production of exclusive content (videos, photoshoots, digital campaigns).

Project & Event Management

Organization of events, charity operations, and public appearances.

Coordination with clubs, federations, and agents on marketing and communication aspects.

Analysis & Reporting

Evaluation of partnership and campaign performance.

Strategic reporting and recommendations to optimize visibility and revenue.
Marketing Strategy Social Media Press Relations Partnerships Project Management