Mattia Rubino

Updated Ramboll's corporate visual identity by redesigning imagery style, pictogram system, illustration style, and color accessibility for enhanced brand consistency. As Lead Graphic Designer, with the support of talented designers from the Ramboll Design Center in India and agencies like Kontrapunkt and Bold in Denmark, I applied the updated CVI to elevate and optimize internal and external communication materials — including Ramboll's "The Partner for Sustainable Change" 5-year company strategy, the Ramboll Thought Leadership program, Talent Attraction, and more. Result: impactful digital and print assets, including Ramboll's new website, the Annual Report, and the "Let's Close the Gap" campaigns.

Producing creative designs and layouts by developing innovative concepts, leveraging graphic design skills and industry knowledge; developing creative standards and guiding multimedia content development for diverse clients across a wide array of projects.

Key accomplishments:

At Polette: Increased polette's social media brand awareness by executing the social media designs and spearheading the new eyewear collection campaigns through conception and idealisation.

At Purple: Conceptualised and developed the visual interior of SAP Engineering Academy in San Ramon, California.

Led the creative direction for a full corporate visual identity rebrand of Ternium, comparable in scope to the Ramboll CVI project. Worked as part of a team on the rebrand, with my creative direction selected as the chosen path forward. Created new brand guidelines to strengthen Ternium's market positioning through a global digital and print re-branding evolution.