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Description

Passionate about marketing and communication, I am at your disposal to support you in your projects!

✅ Marketing

✅ Communication

✅ Projects

✅ Digital

Feel free to contact me so we can discuss your different needs.

See you soon 😀

Matthieu

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

AUDI
Head of Marketing & Communication B2B
AUTOMOBILE
August 2019 - Today (6 years and 10 months)
Roissy-en-France, France
✅ MARKETING
- Definition of the Marketing and Communication strategy for the Fleet department
- Benchmarking
- Budget Management (€4M)
- Implementation of offers with VOLKSWAGEN Bank
- Management of Fleet coordinators

✅ COMMUNICATION
- Management of agencies (Press, Communication, Digital)
- Implementation of the B2B communication plan
- Website redesign and management,
- Organization of B2B client events (VGF Day, ALD Blue Fleet…)
Marketing Community Management Communication Strategy Business Development Redesign Bank Graphic Design
Ford France
Head of Marketing & Communication
AUTOMOBILE
January 2018 - August 2019 (1 year and 7 months)
Saint-Germain-en-Laye, France
✅ MARKETING
- Definition of the Marketing and Communication strategy for the Motorcraft Network
- Management of the franchisee network (350 Garages)
- Coordination of sales forces and the network
- Sourcing of new services and partnerships
- Marketing budget management

✅ COMMUNICATION
- Implementation of B2B & B2C communication plans (traffic generation, visibility, recruitment campaigns)
- Management of communication agencies and printers
- Definition of media plans (press, internet)
- Writing of various newsletters for the Network
- Organization of the annual Convention (700 people, 40 Suppliers)

✅ DIGITAL
- Redesign and management of the new website
- Launch of online quote and appointment booking service
- Creation and management of Motorcraft social media
Marketing Communication Strategy Project Management Social Media Events Digital Communication website redesign Press Relations Wordpress
Autodistribution
Marketing and Communication Officer
RETAIL (LARGE RETAILERS)
September 2017 - December 2017 (3 months)
Arcueil, France
✅ MARKETING
- Implementation and monitoring of the commercial animation plan
- Implementation of monitoring indicators and operation analysis
- Production of all marketing materials and tools
- Briefing and relations with communication agencies
- Management of the Marketing commission with the main commercial managers of the Network - Marketing budget monitoring

✅ COMMUNICATION
- Responsible for website content and management
- Implementation, writing and monitoring of internal and external newsletters
- Organization of internal events (General Assembly, Conventions) and external events (Solutrans, 24h of Le Mans, Grand Prix du Castelet)

✅ DIGITAL
- Management and development of the mobile application
- Assistance in the development of the online parts search tool Truckissimo
Marketing Community Management Digital Communication Communication Strategy Content Marketing Web Marketing

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Master's Degree in Digital Marketing & Project Management
SKEMA
2015

PRINCE 2
PRINCE 2
2015
AGILE
AGILE
2015

Other

Matthieu Vigneron

Marketing - Communication - Digital - Events

About Matthieu

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