Freelancer profile translated to English.
Back to original languageAbout Matthieu
Based in South Korea, I work on market access and distribution development issues between Europe and Korea.
I support companies in structuring and executing their market entry strategy, with an approach focused on concrete and measurable results.
Services
- Market entry strategy for the Korean market
- Market analysis (structure, players, competition, barriers to entry)
- Product/market fit and positioning assessment
- Definition of access channels (retail, distribution, partners)
- Identification of local risks and constraints
- Development of a structured roadmap
- Distribution development
- Mapping of relevant players (retailers, distributors, partners)
- Opportunity qualification and prioritization
- Organization of targeted introductions
- Structuring of exchanges and adaptation to the local context
- Follow-up of discussions and support for opportunity advancement
Strategic Advisory
- Market opportunity validation
- Decision-making support (prioritization, trade-offs)
- Go-to-market adjustment
- Understanding of local dynamics
- Ad hoc support on specific issues
Approach
- Structured, pragmatic, and execution-oriented approach.
- Intervention at the interface between strategy and operations, with the aim of concrete progress on the ground.
- Understanding of local issues, market practices, and the expectations of Korean stakeholders.
Contact
For more information:
Eurohan Global:
eurohan-global.base44.app
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Korean
Fluent
Can work on-site
Séoul (up to 50km)
Experience
- Purgo BiologicsGlobal Marketing & Product Manager (Biologics)MEDICALJanuary 2023 - Today (3 years and 5 months)Pangyo-dong, Bundang-gu, Seongnam-si, Gyeonggi-do, South Korea
- Lead cross-functional execution of global product programs (R&D, RA, Commercial) across EU, NAM, APAC and LATAM markets
- Coordinate cross-functional alignment (R&D, RA, Commercial) for global product lifecycle execution
- Drive international market expansion securing 3 new distributors (MENA & LATAM) generating $300K+ incremental revenue
- Contribute to sustained 15–30% annual overseas revenue growth through structured program execution and market activation
- Support global product program execution, cross-functional delivery across regions and client-facing project coordination
- Develop and manage KPI dashboards (revenue, distributor performance, market growth) to support executive decision-making
- Structure global sales enablement frameworks supporting commercial execution across multiple regions
- Oversee international congress strategy ensuring scientific visibility and alignment with global program objectives
- Purgo BiologicsEurope Corporate & Marketing ManagerMEDICALJanuary 2019 - January 2023 (4 years)Pangyo-dong, Bundang-gu, Seongnam-si, Gyeonggi-do, South Korea
- Recognized as Best Employee (2021) for outstanding contribution to international business growth
- Managed European operations representing €4M+ annual revenue exposure in a regulated MedTech environment
- Led cross-functional coordination between HQ, distributors (20+) and internal stakeholders ensuring execution alignment across markets
- Developed market intelligence frameworks supporting strategic decision-making and portfolio positioning
- Delivered executive reporting, revenue forecasts and performance analysis to leadership
- Supported regulatory-aligned marketing materials in collaboration with QA/RA teams
- Strategic Advisory ConsultingMicro-entrepreneur Sole TraderCONSULTING AND AUDITSJanuary 2017 - Today (9 years and 5 months)Bordeaux, France
- Delivered go-to-market structuring and business model design for SMEs Generated €200K+ cumulative revenue across multiple consulting engagements
- Advised executives on international expansion, KPI frameworks and segmentation strategies
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Education
- Master's degree Project ManagementIESA Multimedia Paris - France (Paris)2017Master's degree
- Bachelor's degree Economics-ManagementUniversity of Lille I - France (Lille)2013Bachelor's degree
Certifications
- TOPIK IKiiP2018
- TOEIC (816 score)TOEIC France2016