Freelancer profile translated to English.

Description

Expert in Emarsys (SAP Engagement Cloud) and Actito — I worked at Actito, the publisher itself, before becoming one of the few freelancers to master both enterprise platforms at an expert level.

15 years of operational experience in CRM, email marketing, and multi-channel automation in e-commerce, international rail transport, and parapharmacy.

What I have concretely done:

Managed CRM databases of up to 6 million customers (1.5 million active subscribers) on Emarsys
+70% average open rate on automation scenarios
3 campaigns per week across 8 domains simultaneously
12 types of scenarios deployed: welcome, cart abandonment, churn, loyalty, cross-sell, up-sell, repurchase, back in stock, onboarding, nurturing, and complete customer journey
Industrialized Emarsys automation across multiple brands and international markets

For agencies: I can reinforce your teams or work under white-label for your client missions — Emarsys, Actito, HubSpot, or Brevo. Quick scoping, full autonomy, clear reporting.

I work across the entire chain: strategy, technical, operational, and team training. My objective: reliable, consistent, ROI-oriented automation systems — that run without you.

Bilingual French / English — remote work — available immediately.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Newpharma
Outbound Marketing Automation Specialist
PHARMACEUTICALS INDUSTRY
September 2024 - July 2025 (10 months)
Liège, Belgium
Industrialization of CRM automation on Emarsys (SAP Engagement Cloud) for multiple brands and international markets.

Design of cross-functional workflows (email, web, push) deployable in multiple languages and countries.

Implementation of governance standards: documentation, conventions, quality checklists, and KPI dashboards focused on growth.

Targeted mission: Multi-brand automation scaling · CRM Governance · Scenario Industrialization
Customer Relationship Management (CRM) Marketing Automation Lifecycle Marketing SAP Engagement Cloud Emarsys
Newpharma
Email Campaign Marketeer
PHARMACEUTICALS INDUSTRY
April 2020 - September 2024 (4 years and 5 months)
Liège, Belgium
Operational management of email, web, and app campaigns on Emarsys (SAP Engagement Cloud): behavioral segmentation, dynamic personalization, A/B testing, and deliverability monitoring.

Deployment and optimization of automation scenarios (cart abandonment, miss you, post-purchase, product recommendations).

Monitoring of KPI for open rates, clicks, conversions, reactivation, and revenue generated by email.

Targeted mission: Operational Email Management · Performance Optimization · E-commerce
Marketing Automation Digital Transformation Lifecycle Marketing SAP Engagement Cloud Emarsys
Actito
Platform Expert
SOFTWARE PUBLISHING
November 2018 - February 2020 (1 year and 3 months)
Ottignies, Belgium
Expert support for Actito clients: training, audits, complex incident resolution.

Internal knowledge of the platform: architecture, modules, data flows, and best deployment practices.

Notable project: technical support for Radio France in using the platform.

Targeted mission: Migration to Actito · Training · Platform Audit · Platform Expertise
Actito Migration