Freelancer profile translated to English.

Description

Have you decided to accelerate on Partnerships?

Let's talk!I don't charge for the first call.

I've spent the last 15 years building the Partnership Development PP model. Surrounded by experts at Google, I first prototyped it in 2010-2014. I've been testing and improving it with each client since.

Beyond what I've published on peakperform.ing ,

To excel in partnerships: you will want to:

1) Rely on an integrated understanding:

of customer needs, their experience
of different functions (marketing/sales/success/product...)
of Go-To-Markets (self-serve/direct/partner...)
of your strategy (Value Proposition, Capabilities, Products, GTM...)
of your operations (are we consistent in practice?)
of those of your partners and the rest of the ecosystem, today and tomorrow.

I collect data, structure it, and build the processes, content, systems, and training that together form your Partnership Program. This is my Science: analytical/data-driven...

2) To engage all stakeholders in creating the desired Impact:

Salespeople, but also marketing, success, product...
Leaders, but also managers, and their teams.
In an honest process of self-discovery (organizational and personal) and of others (clients, partners, competitors, substitutes, ecosystem...).
In order to co-create (i) a partner strategy, (ii) a program that enables it, and (iii) each partnership - that delivers maximum Impact for all stakeholders.

From the outset, I build trust so that each actor is willing to reveal their cards in an honest dialogue about everyone's interest in collaborating. Once the fit is confirmed, I mobilize energies around the new project, in a change management process. This is the Art: synthesis/feeling...

It is rare to combine both, this is the strength I put at your service.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Russian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Marseille (up to 10km)

PeakPerform
Strategic Partnerships & Partner Program
TECH
November 2020 - Today (5 years and 7 months)
Aix-en-Provence, France
Clients include: Rimac Energy (renewable energy hardware startup), Hubspot (SaaS), General Electric Vernova (renewable energy hardware), FounderNest (AI SaaS), TravelPerk (e-Commerce/SaaS), Supersub (and their clients)

Discovery, recruitment, and engagement of stakeholders (clients, their teams, and their partners) in a process of discovering their ecosystem, creating partnerships, and building trust.
Assessment of Partner maturity level (beliefs, skills, and systems), architecture and change management (Performance & Health), reallocation of talent & resources, execution of key programs.
Development of the Narrative that will engage stakeholders at all levels.
Acceleration of sales on key Go-To-Markets by facilitating co-marketing, co-selling, co-serving, and co-innovating.
DerbySoft
Global Head of Performance & Business Development
SOFTWARE PUBLISHING
August 2017 - November 2020 (3 years and 3 months)
Barcelone, Spain
Recruitment, development, and leadership of our global team (17 FTEs) of Data Scientists and Digital Marketing Managers (Performance Team) responsible for our Partners' revenue development ($530 million USD), optimizing ROI, revenue, and occupancy.
Development of internal processes, modeling/forecasting/reporting, and tools to maximize Partner Performance - the goal being to offer campaign optimization and quality customer service, efficiently.
Strengthening partnerships: relationship management (consulting and negotiation) with 90+ of the largest global hotel chains on their e-commerce operations (Hilton, Hyatt, Melia, Sands, Mandarin Oriental, Shangri La, Accor...), training and development of tech and agency partners (TravelTripper, TravelClick...), and developing product synergies with our 20+ media partners (Google, Trivago, TripAdvisor, Kayak, Microsoft, etc.)
Developing our vision and driving change to become a high-performance organization, and the leading AI-powered marketing platform for hotels.
LatAm Autos
Head of Marketing / CMO
E-COMMERCE
January 2015 - February 2017 (2 years and 1 month)
Mexico, Mexico
Development of the quantitative model (and business plan) including sales and marketing financial models, as well as our brands' positioning, and product and growth strategies.
Creation of the marketing function: recruitment, development, and leadership of the team (from 1 to 15 + 10 FTEs for the journalistic arm of the structure (the latter in dotted lines).
Recruitment, management, and coaching of partner agencies.
Launch of 5 products, each with its own brand, audiences, and Growth functionalities.
Management of brand and performance strategy for advertisers, buyers, and sellers, across all channels: Search, Display, Social Media, PR, Email, Partnerships, and offline. - Reduction of Cost Per Lead by 40% while contributing to strong revenue growth (+57% in 1H16) and traffic growth (YoY+33%, June 16)
Improvement of our campaign execution capabilities for our partners (advertisers and dealer networks) on our media (owned & paid) - the products we created in these efforts (a mix of marketing automation and performance marketing) grew from 10% of our advertising revenue to 60% (while advertising revenue continued to grow).
Management of the annual marketing budget for user/partner/dealer/advertiser, activation, and retention (AUD: $8.5M in 2015, $10MM in 2016, $9MM in 2017 - latest forecast).