Matthieu Marechal

Management of a portfolio of B2B and B2C clients, for a total annual budget of several million euros.

Full-funnel expertise (SEO, SEA, SMA, nurturing, CRO, CRM)

- Monitoring site KPIs, its good health

- Deployment and optimization of the natural referencing strategy (SEO)

- Creation of advertisements on search engines and social networks

- Monitoring the performance of advertising campaigns via Google Ads, LinkedIn Ads, Facebook Ads and strategic optimization based on ROI

- Creation and performance monitoring of email marketing campaigns (new product launches, upselling and cross-selling campaigns, event invitations, lead generation...)

- Contribution to the identification and creation of content on strategic topics for the blog

- Management of Hubspot CRM (campaign creation, dashboards, ROI analysis)

- Agile website redesign in collaboration with a team of front-end developers and an UX/UI manager

Little Big Ideas is an Inbound Marketing agency based in Barcelona with French clients. It offers to implement inbound logic and processes for its clients to generate clear brand awareness and leads. My clients: www.mbandscott.com; www.ysofa.fr My missions:

- Web Projects: Collaboration with the IT team for website redesign. Work on UX, agile project management. (Hubspot CMS; Wordpress)

- SEO: Content management, promotion, publication, and optimization. Site linking organization, Off-page and On-Page optimizations. Relevant keyword research, editorial calendar establishment.

- SEA: Prospect acquisition campaigns on Google Ads (display and search network) and Facebook Ads.

- Automation: Building email workflows and personalized journeys based on client personas. Implementing operational monitoring for lead processing and their progression in the marketing funnel.

- Social Media Management: Managing social networks for content promotion and lead generation. Visual creation.