Matthieu Marécal

Since 2021, I have been supporting large and small companies on recruitment, employer branding, and HR tool selection issues.

Thanks to a deep knowledge of the HR ecosystem (ATS, agencies, job boards, programmatic, job boards...) and digital marketing, I design and manage tailor-made recruitment strategies, designed to attract the right talent at the right time, while strengthening the employer brand.

• Recruitment strategy & digital sourcing consulting

Candidate journey diagnostics, audience definition, selection of the most relevant diffusion channels (job boards, programmatic, social networks, etc.).

• Media activation & campaign management

Implementation and monitoring of performance-based recruitment campaigns: media brief, planning, reporting, optimization recommendations.

• HR media negotiation & purchasing

Direct negotiation with employment agencies and job boards to guarantee my clients the best rates and the most advantageous conditions.

• Employer branding & HR positioning support

Operational implementation of employer branding platforms on digital channels: job ads, sponsored content, landing pages, editorial strategy, HR influencer collaborations, events...

• HR tools support

Independent advice in the selection or evolution of HRIS / ATS solutions, according to the company's specific challenges (volume, sector, digital maturity).

• Support for agencies and HR departments

Occasional or long-term reinforcement for tenders, strategic recommendations, or key account management.

🤝 My approach:

Collaborative, responsive, and results-oriented. I quickly integrate into your teams or projects, with the ability to interact with HR stakeholders as well as marketing, acquisition, or general management teams.