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Matthieu L.ML

Matthieu L.

Lead Product Designer (ex Qonto)

On-demand
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Matthieu

Hello! I'm Matthieu, and for 15 years, I've been working at the intersection of design, product, and strategy.

🚀 My mission: to help tech companies maximize the impact of design, from vision to execution.

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Here is the framework of my interventions:

🧭 VISION & DELIVERY
Teams ship, but metrics don't move, product direction is unclear.
→ I clarify the vision, the action plan, and deliver high-impact business features, with an ROI-driven and data-informed approach.

🛠️ DESIGN OPS
Low velocity, frequent rework, slow decisions dictated by opinion rather than data, difficulty achieving the expected quality level, design system that no longer scales.
→ I implement a framework for operational excellence to deliver faster and better (practices, rituals, tools, DS, AI, impact measurement).

🏀 COACHING
Designers are too execution-focused, teams lack autonomy and have limited impact.
→ I support teams to maximize their impact (autonomy, rigor, quality, and decision-making ability).

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✨ WHAT I'M PROUD OF

→ Implementation of a customer-centric culture that transformed decision-making processes and strengthened roadmap impact.
→ Definition of a product vision and strategy for one year → +27% customer adoption.
→ Structuring and scaling of 2 design teams (9 people): recruitment, coaching, implementation of operations and rituals, with increased maturity, autonomy, velocity, and quality.
→ Reduction of Time-to-Market by 50% thanks to a scalable Design System and better cross-functional collaboration.
→ Launch of the new Qonto Invoicing product, with a 76% activation rate among new customers.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 15km), Lyon (up to 50km), Marseille (up to 10km), Aix-en-Provence (up to 10km), Grenoble (up to 50km)

Experience

  • Qonto
    Staff Product Designer
    SOFTWARE PUBLISHING
    July 2022 - November 2025 (3 years and 4 months)
    Lyon, France
    At Qonto, a leading European fintech, I contribute beyond execution by improving collaboration across teams, and optimizing design processes to enhance both speed and quality. My role involves shaping how tech, product, and design teams work together efficiently while ensuring design excellence at scale.


    🏋️‍♂️ KEY CONTRIBUTIONS 🏋️‍♂️

    - Leading discovery & design → Actively contribute to discovery phases, shaping problem-solving approaches and defining impactful solutions. Drive the design and iteration process, ensuring alignment with business and user needs.
    - Strengthening collaboration → Organized and facilitated cross-functional workshops to improve communication, align priorities, and streamline workflows between design, product, and tech.
    - Driving faster, smarter decision-making – followed structured processes for rapid decision-making enabling teams to move with clarity and confidence.
    - Shaping product strategy → Identify high-impact opportunities, contribute to defining product vision, and translate it into actionable design directions.
    - Enhancing design quality and efficiency – Improved usability testing, design critiques, and handoff processes, ensuring high product quality and operational speed.
    - Supporting delivery → Collaborate closely with engineers to translate designs into seamless implementations, refining experiences through iteration and feedback loops.


    🚀 PRODUCTS I'VE BEEN INVOLVED IN 🚀

    - Qonto Invoicing (bankless standalone product, invoicing oriented)
    - Spend Management: offer a payment card to team members, expense reports reimbursement, mileage reimbursement, team requests
    - Customer Registration and engagement
    - Budgets
    - Team management (invitation, KYC, roles and permissions)
    - Approval workflows
    - App integrations
    - Card management
    User Experience Design Product design Problem Solving Design Ops Design Leadership
  • TROOPS.FR
    Lead Product Designer
    SOFTWARE PUBLISHING
    May 2020 - July 2022 (2 years and 2 months)
    Lyon, France
    Troops is a SaaS B2B platform that digitalises the HR management of temporary workers.
    At Troops, I combined product design expertise with leadership responsibilities, shaping processes, mentoring, and improving team efficiency.


    KEY IMPACTS

    ✅ Helped save 50% time in operations & fastened Time-to-Market
    ✅ Drove faster alignment and higher velocity through a stronger collaboration between Product x Product Design x Engineering
    ✅ Boosted product impact by scaling design maturity and team autonomy
    ✅ Built a customer-centric culture for better decisions and higher value


    🏋️‍♂️ KEY CONTRIBUTIONS

    - Shape the design team: built a design culture through the organisation, introduced UX research processes, and created documentation to support team growth.
    - Operational Improvements: Built a Design System and documentation to improve collaboration and speed.
    - Measuring Design Success: Introduced data-driven metrics to assess and improve impact.
    - Cross-Team Influence: Worked closely with Product and Engineering to streamline workflows.
    Product management Design Leadership User Experience Design Lead product designer Design Ops
  • Niji Lyon
    Lead Designer
    CONSULTING AND AUDITS
    February 2017 - May 2020 (3 years and 3 months)
    Lyon, France
    I combined hands-on product design with team leadership, design strategy, and operational impact, ensuring both executional excellence and a thriving design culture.


    🚀 DESIGN LEADERSHIP AND STRATEGY

    - Managing & Mentoring: Led a team of UX/UI designers, shaping methodologies and fostering professional growth.
    - Establishing Design Culture: Advocated for UX awareness internally and externally.
    - Driving Design Excellence: Improved workflows, introduced UX audits, and enhanced research practices.
    - Cross-Functional Influence: Collaborated with stakeholders to align design with business goals.


    📣 SPEAKING AND WRITING

    - Article published in the “Intermedia” newspaper about Collaboration and teamwork
    https://goo.gl/uyvSyH
    - More than 10 conferences given in several cities in France as debriefings of the CES 2019 (Las Vegas).
    - Article published on Medium about collaboration and teamwork https://goo.gl/MmGxWx
    - Conference at “BlendWebMix” (Lyon, France) on the following topic: “6 ways to make our job more agile as designers” - 250 people https://youtu.be/HlS5wNUqyYY


    🎨 HANDS-ON PRODUCT DESIGN & EXECUTION

    - Discovery – Conducted user research, usability testing, and stakeholder interviews to inform design decisions.
    - End-to-end UX/UI design delivery – prototyping and UX/UI design of multiple large-scale projects.
    - Facilitated Design Sprints and workshops


    🎬 WORKED ON PRODUCTS FOR:

    - Michelin (Industry)
    - Total (Energy)
    - SNCF / TER (Transport)
    - SEB Group (Home appliances and services)
    - TCL (Public transport of Lyon)
    - APRR (Highway network)
    - Roche (Pharmaceutical)
    - Naval Group (Defense)
    - Ebra (News)
    - Keolis (Transport)
    - April (Insurance)
    - EDF (Energy)
    Design Leadership Product design User Research Team Management Workshop Facilitation

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Education

  • Master 2 - Expert in digital communication engineering and management
    Hetic

Skill set

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