About Matthieu
French
Native or bilingual
Experience
- AAEIWeb & E-commerce RedesignCIVIC AND SOCIAL ORGANIZATIONSDecember 2025 - December 2025 (1 month)Meudon, France
Sector:
Professional training / Integration / Social EconomyDescription:
AAEI supports young people aged 16-26 towards employment and runs European Erasmus+ projects. The association needed to transform its aging website into a real commercial tool to sell its training programs to a B2B audience (local missions, high schools, vocational training centers, CSR companies).My scope:
Complete audit of the existing site(UX, content, technical) and sector benchmarkDefinition of personas and user journeys(candidates, coaches, sponsoring companies, funders)UX/UI designwireframes, mockups, applied graphic charterResponsive front-end development(HTML5, CSS3, JavaScript)Creation of interactive interfacesaccordions, animated flip cards, infinite carouselsStructuring of the training catalog(3 formats: in-person, remote, e-learning) with pricing gridsOn-page SEO optimization and conversion-oriented copywritingIntegration of social proof(34+ client testimonials)Documentation and handover for team autonomyStack:
HTML5, CSS3, JavaScript, responsive design, Graphic designResult:
A modernized website with a strong visual identity, an architecture designed for conversion, and a structure ready for full e-commerce integration.
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Skill set (17)
Categories
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