Freelancer profile translated to English.
Back to original languageAbout Matthieu
Do you want to train your teamsin generative AI, web marketing, SEO, or content creation without wasting time on overly theoretical training?
I help companies, local authorities, marketing and communication teams improve their skills in concrete applications: producing better content, saving time, structuring their methods, and making teams more autonomous.
I have a registered activity number (NDA)as a training provider, which allows me to operate within the framework of professional training.
I specialize in:
-Generative AIapplied to marketing, communication, and content creation;
- **SEO/GEO**, web writing, and Google Search Console;
-Canva Pro/ Canva for Business to create consistent, adaptable, and reusable materials;
-CapCut Proto produce short, subtitled videos suitable for social media;
- **Content production workflows**: ideas, briefs, writing, visuals, publication, performance monitoring.
What sets me apart: I don't follow a generic program. I start with your content, your tools, your constraints, and the participants' actual skill level. The training combines methodology, demonstrations, guided exercises, practical cases, and directly applicable recommendations.
You can contact me for one-off training, team workshops, or a combination of consulting and training.
French
Native or bilingual
Can work on-site
Mende (up to 50km), Alès (up to 50km), Avignon (up to 30km), Montpellier (up to 50km), Clermont-Ferrand (up to 50km)
Experience
- FreelanceIndependent TrainerEDUCATION AND E-LEARNINGJanuary 2011 - Today (15 years and 7 months)Mende, FranceWeb marketing, generative AI, SEO, Canva TrainerDesign and delivery of professional and university training courses on web marketing, SEO, generative AI, and content creation.I work with students, companies, local authorities, communication teams, and training organizations, with a practical approach: guided exercises, real-world case studies, reusable materials, and skill development.Main topics:
- Generative AI applied to marketing and communication
- SEO/GEO, web writing, and content strategy
- Google Search Console and performance analysis
- Canva Pro / Canva for Business
- CapCut and short videos for social media
- Web marketing, acquisition, and editorial workflows
Deliverables: training materials, practical workshops, exercises, prompt libraries, Canva templates, SEO checklists, action plans, and operational recommendations. - Université de NimesUniversity Lecturer in Digital Communication, Web Marketing, and Digital StrategyEDUCATION AND E-LEARNINGSeptember 2013 - Today (12 years and 11 months)Mende, FranceLecturing as avisiting professorto students inprofessional bachelor's, master's 1, and master's 2degrees in digital communication, web marketing, tourism, and digital strategy.Content taught varies by year and program:
- Web marketing and digital strategy
- Web writing and content structuring
- Fundamentals of natural referencing
- SEO/GEO and online visibility
- Semantic web and information structuring
- Budgetary and commercial management applied to tourism projects
- Commercial negotiation
- Uses of generative AI in communication and content production practices
The role includes preparing teaching materials, delivering lectures, designing exercises, and guiding students in understanding digital, editorial, commercial, and marketing challenges. - FreelanceSEO/SEA Consultant, Web WriterDIGITAL AND ITMarch 2015 - Today (11 years and 5 months)Mende, FranceConsulting for various types of companies, focusing on online visibility and natural referencing (SEO).Main tasks:- Technical, structural, and editorial SEO audits- Definition and implementation of SEO strategies- Optimization of existing content and editorial support- Analysis of data from Search Console and analytics tools- Prioritization of actions based on objectives and available resourcesDepending on the project, participation in paid referencing (SEA) and optimized web writing, with a focus on clarity and effectiveness.
Reviews
S
Seb
SEB MICHEL PHOTOGRAPHY Sàrl
Reviewed on 4/3/2024
Very good first experience with Matthieu Laurent, very professional, good communication and quick execution.
Celine
sas martello
Reviewed on 9/23/2019
Successful mission
Recommendations
CG
+4
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Education
- Professional Bachelor's Degree in Digital Communication and E-ActivitiesUniversity of Perpignan Via Domitia2011
- Master's Degree in Documentary EngineeringUniversity Toulouse II Le Mirail2005
Certifications
- Fundamentals of Digital MarketingGoogle
- Google AdWordsGoogle