Freelancer profile translated to English.

Description

🏆 Expert SEA & Digital Acquisition — High-volume international accounts

Hello! I'm Matthieu, a freelance consultant specializing in digital acquisition with 8 years of experience and over €5M in media budgets managed. I've supported over 40 clients in e-commerce and lead generation, in markets as varied as France, the United States, and India — for brands like Nintendo, Fnac, Rail Europe, and Boiron.

🌍 International Expertise & Measurable Results

Large-scale SEA and Social Ads campaign management, with a mastery of multi-country and multi-platform challenges. Fluent English for collaborating with international teams and managing campaigns in foreign languages.

⚙️ My Services

— SEA: Google Ads (Search, Shopping, PMax, Display), Microsoft Bing

— Social Ads: Meta, LinkedIn, TikTok, Reddit, Snapchat

— Tracking & Data: Google Tag Manager, GA4, conversion setup

— Complete audit of existing advertising accounts

— Automation & AI: scripts via API, MCP servers via Claude, AI agent via N8N

— Advanced reporting and data-driven management

🤖 What Sets Me Apart

I integrate the latest AI technologies into my processes: automated reporting, real-time anomaly detection, intelligent optimizations. Where most optimize manually, I automate intelligently.

✅ Certified Google Partner · Meta Certified Media Buying Professional · 9 active certifications

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

MLT Consulting
Growth Consultant
March 2024 - Today (2 years and 3 months)
I am Matthieu Lataste, a freelance consultant specializing in digital acquisition with over 8 years of experience and over €5M in media budgets managed for clients like Nintendo, Fnac, Rail Europe, Boiron, and Unibet.
My core business: data-driven management of your paid campaigns across all advertising platforms — Google Ads, Microsoft Bing, Meta, LinkedIn, TikTok, Reddit, Snapchat — with a structured, performance-oriented approach.
What I do concretely:
— Strategy and management of Search, Shopping, Display, and Performance Max campaigns
— Social Ads: acquisition, retargeting, B2B and B2C lead generation
— Tracking & Measurement: Google Tag Manager, GA4, conversion setup
— Automation and scripts via platform APIs
— Implementation of MCP servers via Claude for automated reporting and advanced analysis
— AI agent and automation via N8N
What sets me apart:
I integrate the latest AI technologies into my processes to go beyond simple manual management — real-time optimizations, anomaly detection, intelligent reporting.
Certified Google Partner · Meta Certified Media Buying Professional · 9 active certifications
"Where most optimize manually, I automate intelligently."
MCP Server Google Ads Account Management Meta Ads N8N Workflow
Ad's up Consulting
SEA Consultant
October 2021 - March 2024 (2 years and 5 months)
Paris, France
➢ Google, Youtube, Bing, Facebook, Instagram
➢ Daily monitoring of client portfolio campaigns
➢ Client relationship management
➢ Reporting
➢ Support and advice in web marketing strategies
➢ Client prospecting
iProspect
SEA Project Manager
September 2020 - October 2021 (1 year and 1 month)
Courbevoie, France
➢ Google, Youtube, Bing, Facebook, Instagram
➢ Daily monitoring of client portfolio campaigns
➢ Client relationship management
➢ Reporting
➢ Support and advice in web marketing strategies
➢ Client prospecting

Clients: FNAC, BOIRON, PARIONS SPORT