Freelancer profile translated to English.
Back to original languageAbout Matthieu
Does your Shopify store generate traffic but not enough conversions, do your emails not bring in what they should, and are you wasting time on manual tasks?
I help Shopify e-commerce merchants, DNVBs, and SMEs sell more and save time by optimizing their Shopify store, their e-commerce CRM, and their marketing automations.
Senior Shopify Expert,I have been supporting e-commerce brands on high-impact business projects since 2018, with a differentiating approach: I work on both UX/UI directly in Shopify code and on CRM structuring and marketing automation.
What sets me apart
Unlike a classic Shopify developer or an isolated CRM consultant, I work on the entire customer journey: from the product page to automated post-purchase scenarios.
Types of projects and deliverables I regularly undertake
- Shopify theme UX/UI optimization and redesign (product page, cart, checkout),
- Custom Shopify development (Liquid, custom themes, Shopify apps),
- Shopify ↔ E-commerce CRM connection (APIs, webhooks, data synchronization),
- Klaviyo scenario setup and optimization (email marketing, segmentation, automations),
- Shopify conversion audit and actionable recommendations,
- E-commerce tracking and performance indicator setup.
My way of working
Fast responses, a clearly defined scope from the outset, and total transparency on costs and deadlines. Every technical decision is explained and aligned with your business objectives.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FeelfreeCRM & SEO AutomationsJuly 2025 - December 2025 (5 months)CRM strategy implementationKlaviyo automated flow configurationTracking of "waterproof bag" SEO performance
- Laboratoires Le StumPrestaShop > Shopify Plus MigrationJanuary 2025 - April 2025 (3 months)Data migration & SEO improvementTheme selection supportMultilingual and B2B site constructionExternal API integrationShopify Point of Sale installation (omnichannel, Shopify POS)Employee training (Marketing, Finance, Dev, Sales)
- Maison ManifacierWordpress > Shopify MigrationJanuary 2022 - January 2022Migration (emergency) of a Wordpress-Woocommerce e-commerce site to Shopify.> Data migration> Theme selection> Site setup (UX/UI)> Post-service onboarding support
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Education
- Web Project Management - Digital Marketing SpecializationEpitech Digital2020
Certifications
- Certification - Google Ads Search AdvertisingGoogle2019
- Certification - Digital Sales SolutionsGoogle2019