Freelancer profile translated to English.
Back to original languageAbout Matthieu
Do you lack the time to implement a impactful content strategy in the face of increasing competition? Do you need to prove the real business value of your marketing actions to your board?
I help companies with their B2B inbound marketing strategy to tell impactful stories that convert and generate revenue.
💪 MY EXPERTISE:
🧲 Content Strategy: generating quality traffic and, above all, leads
- Writing an editorial strategy
- Content writing (blog posts, emails, social media posts...)
- Content adaptation (infographics, videos...)
- Keyword research and SEO optimization
- Conversion optimization (UI/UX, CRO)
🔃 Conversion Strategy: generating leads/potential clients by optimizing the customer journey
- Creating content for the evaluation and purchase phases (white papers, webinars, guides, client case studies...)
- Landing page creation
- Form and Call-to-action optimization
- Marketing automation workflows to move prospects through the customer journey (Plezi, Sendinblue/Brevo, Hubspot, and Zapier)
📈 Results Tracking and Test & Learn
- Tracking key KPIs: traffic, leads, conversion rates, sales performance, revenue...
- Continuous optimization of content, pages, workflows, and campaigns
✉️ Don't wait for your competitors and unlock business value now through inbound. Contact me.
--- Who am I? ---
Matthieu Kieny, former Marketing Manager in the IT and SaaS sector.
10+ years of experience in Digital Marketing.
🏢 Numerous clients assisted (SaaS, IT...)
--- Keywords ---
Content marketing
B2B SaaS Marketing Expert
B2B Lead Generation / B2B LeadGen / Lead Generation
Email marketing / B2B Emailing Strategy / Newsletter Optimization
Email Automation / Martech
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- AtoliaMarketing ManagerSOFTWARE PUBLISHINGApril 2022 - April 2024 (2 years)Strasbourg, France
- Responsible for marketing strategy and Go-To-Market (Personas, Positioning, Pricing...)
- Lead acquisition strategy (leadgen)
- Inbound marketing: editorial strategy, content creation (blog posts, landing pages, optimization, email campaigns, setup and optimization of Hubspot (marketing automation + CRM))
- And many other exciting projects with the Sales, Product, and CSM teams
- DigoraDigital Marketing ManagerDIGITAL AND ITApril 2020 - March 2022 (2 years)Strasbourg, France
- Website management (redesign, SEO, blog animation, relationship with our agencies)
- Community management on LinkedIn, Twitter, and Instagram
- Social selling & Employee Advocacy (strategy, training, and support for employees in their social media usage)
- Email campaigns and implementation of a marketing automation solution (Plezi)
- Content marketing (editorial planning, writing blog posts, brochures, PowerPoint presentations, infographics, etc.)
- Graphic creation (infographics for the blog, brochures, display stands...)
- Video creation in-house and with our service providers (Filming and Editing on Adobe Premiere)
- Definition of the digital marketing strategy, creation, and reporting
- Implementation of a live chat on the website
- Launch of a Podcast series "Data in all its forms"
- DigoraWeb Marketing Officer - Web, Social Media, and Content StrategiesDIGITAL AND ITAugust 2014 - March 2020 (5 years and 7 months)Strasbourg, FranceAs a Web Marketing and Communication specialist, every day I bring Digora to life on the web with the aim of creating a strong relationship with our clients, partners, and employees.I manage several web marketing levers: website (management, development, SEO, blog animation), community management (Twitter, LinkedIn, and Facebook), advertising and banners (Twitter Ads, LinkedIn Ads, AdWords), email campaigns, marketing automation, content creation (written and graphic) (blog posts, brochures, PowerPoint presentations, social media publications, infographics, etc.), etc.
Reviews
Jerome
ATOM RESSOURCES
Reviewed on 5/25/2020
Easy work, good listening and adaptability. Matthieu is proactive, which is invaluable.
For a first attempt, this infographic is quite successful.
Thank you. Let's do it again!
Anne-Laure
Pour action marketing et communication
Reviewed on 3/21/2019
Great work, great collaboration. Let's do it again!
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Education
- Master's degree in E-marketingStrasbourg School of Management2016Stratégies E-marketing, Customer Relationship Management, Webdesign, Management de projet &, Business strategy.
- 1st year Master's degree in Communication 365°ECS (European Communication School)2015Major de promo - Stratégie de communication, Marketing, Communication digitale, Web-marketing, Publicité, Relations publiques, Relations Presse, Événementiel, Infographie, Veille stratégique