Freelancer profile translated to English.
Back to original languageAbout Matthieu
👣 My journey...
As a consultant for 12 years within and for major Parisian agencies (Publicis, Babel, Lonsdale…), I help brands to communicate better, structure their expression, and grow in their market.
Throughout my career, I have honed my expertise by working for almost all sectors and industries: retail, FMCG, Luxury, Finance/banking, Real estate Mobility, Health, Corporate/Government.
In 2021, I decided to go freelance and move to Madrid! For over 2 years, I have been supporting founders, agencies, and communication departments of startups and SMEs in France on short-term missions (brand content / strategy) or long-term missions (interim / project management).
🎯 My offer for Start-ups & SMEs:
-Development or redesign of your editorial strategy by defining the fundamentals of your brand's expression: editorial line, messaging platform, expression charter.
-Analysis of your communication through audits, benchmarks, or the facilitation of strategic and creative workshops.
-Construction of your new SOME and/or offline content program by defining the right messages with you and imagining the content and activations capable of carrying them.
-Project management alongside you for strategic projects of creation or redesign of your brand, brand platform, or any other branding challenge.
-Construction of a 6-month communication plan, detailed by target audience and channels...
-Management, training, and supervision of internal talent. Monitoring of key KPIs.
-Selection and coordination of external resources (agencies, freelancers…).
-Part-time DirCom or maternity leave replacement.
👀 Shall we catch up and discuss your needs?
🎥 Feel free to consult my portfolio of work in the Portfolio section.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Marseille (up to 10km), Nantes (up to 10km), Toulouse (up to 10km)
Experience
- La Grenade - Stratégie & ContenusFounderCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 5 months)Paris, FranceAs a consultant for 10 years within major Parisian agencies, I now advise my clients in developing their brand and content strategy. Performance-oriented and constantly aligned with their business challenges, this support can take two forms.1/ One-off missions:Communication audit, workshop facilitation, brand platform development, definition of strategic messages or a brand editorial line, communication plan construction and design of digital or print materials, social media activation, and design of multi-channel content programs.2/ Long-term monitoring and strategic advice:Editorial committee facilitation and strategic note/recommendation development, project and team management in-house.
- Publicis - Everyday ContentContent DirectorCONSULTING AND AUDITSMarch 2019 - January 2021 (1 year and 10 months)Région de Paris, FranceAs a Content Director @Publicis division specialized in end-to-end brand content solutions - I lead brand portfolio development processes. Always making sure we deliver consistent content and high-quality services to our global clients. Continuously innovating to stand out and keep up with every trend.Out of deep passion for creation, I elevate the way brands address their audience, by defining and animating cross-channel digital communication (web, social, retail, print, mobile, CRM...).Jolly’s achievements: Injecting content with a French GenZ mentality & tone of voice, organic and paid campaign conceptualization creation, community management (FB, IG, SNAP).BPCE’s achievements: editorial strategy planning, digital content creation, information design.Carrefour’s achievements: editorial positioning, set & develop content guidelines, channel planning, social media playbook, social media content creation (FB, IG).
- Lonsdale DesignContent & Branding ConsultantFebruary 2016 - March 2019 (3 years and 1 month)ParisClients: Drouot Patrimoine, MUGLER, RATP Dev, Renault, Edmond de Rothschild Heritage, Autorité de la Concurrence, Nextstage AM, etc.
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Education
- Master of Business Administration (MBA)IAE Paris2011Mémoire professionnel : La communication corporate à l’heure du Brand Content.
- Master's degreeUniversité Panthéon Sorbonne (Paris I)2009Mémoire : Les discours d’un homme de loi au service du roi et la montée de l’absolutisme français au XVIe siècle.