Freelancer profile translated to English.
Back to original languageAbout Matthieu
Graduate of the National School of Statistics and Economic Administration (ENSAE) as well as the National School of Statistics and Information Analysis (ENSAI). I also have over four years of experience in a data science, strategy, and marketing consulting firm. My dual role as a data scientist and client lead allows me to approach all stages of a project with my client.
I can therefore help you with project support throughout the design stages:
- Ideation with your teams
- Project scoping
- Proof of concept (POC)
- Industrialization
Furthermore, technical challenges are fully part of my skills, as I am capable of interacting on the different stages of data processing:
- Online data scraping
- Data cleaning and preparation for analysis
- Exploratory and business data analysis
- Modeling using machine learning algorithms
- Transformation of analysis and modeling insights into actionable and business-oriented recommendations.
My objective is and will remain to fully consider your issues in order to ensure an adapted and measurable response to your needs.
French
Native or bilingual
English
Fluent
Can work on-site
Paris 11e Arrondissement (up to 50km), Saint-Gilles-Croix-de-Vie (up to 50km)
Experience
- Pernod RicardMarketing Performance Lead (Freelance)May 2023 - December 2024 (1 year and 8 months)Paris, FranceSupporting countries in optimizing marketing spend based on the recommendations from internal Marketing Mix Modeling results. Successively in charge of the following scopes:- India / France / UK / Germany / Canada- India / France / South Africa / Japan- USA / India / Spain- Coordination of semi-annual MMM model updates, validation, and consistency of results. Sharing of marketing best practices between countries and marketing teams (test & learn, media execution workshops)- Quarterly monitoring of marketing spend by brand and touchpoint.- Reporting of impact KPIs to Pernod Ricard HQ top management.- Development of new assets within the Marketing Performance department (sell-through modeling, campaign modeling analysis)
- Pernod RicardDeployment Manager & Marketing Performance Lead India (Freelance)September 2022 - April 2023 (7 months)Paris, FranceResponsible for the deployment of a Marketing Mix Modeling project within the Indian entity of Pernod Ricard.- Coordination of a deployment lead to manage data collection and processing.- Construction of a monitoring and optimization dashboard for media and trade spend for each Indian state.- Identification of external data sources to successfully implement an MMM model for states with sufficient data quality.- Organization of workshops with local marketing & trade teams to disseminate marketing efficiency recommendations (budgetary recommendations and execution optimization) to influence investment allocations within the annual budget planning.
- Pernod RicardDeployment Lead France (Freelance)September 2021 - September 2022 (1 year)Paris, FranceResponsible for end-to-end deployment within the French entity of a Marketing Mix Modeling project.- Identification of data sources and collection for provision to data analysis teams.- Change management with operational teams and top management to prepare for the long-term adoption of the project within the organization.- Analysis and validation of Marketing Mix Modeling results.- Evangelization of results to Marketing and Trade teams.- Support in budget construction for a fiscal year.
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Education
- Data Science and Economics EngineerENSAE Paristech2016
- Data Science EngineerEcole nationale de la statisque et de l'analyse de l'information2016
Certifications
- ENSAI MasterENSAI2016
- ENSAE MasterENSAE Paristech2016