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Matthieu HibonMH

Matthieu Hibon

🎯 SEO | SEA Consultant - Google Ads | Data

€550/day
Wasquehal, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Matthieu

🎯Expert SEO - SEA | E-commerce & Lead Generation | Data & Common Sense

Passionate about e-commercefor 15 yearsand lead generation, I help SMEs and VSEs develop their business throughonline visibility**, particularly with **SEO(Google organic) andSEA(Google Ads).

🔹 SEO – Natural Referencing

  • Completetechnicaland editorial audits
  • Content andinternal linkingoptimization
  • Targetedlink buildingstrategies to gain positions

🔹 SEA – Google Ads

  • Creation and redesign ofSearch, Display, Shopping & PMaxcampaigns
  • Continuous optimization tomaximizeevery euro invested
*Conversionoptimization

📊 Data-driven Management

  • Precise monitoring of strategicKPIs
  • Clear and visual automatedreports
  • Decisions guided by **data**, not (just) by intuition

🚀 My Added Value

A global vision that goesbeyond SEO and SEA**: optimization of the customer journey, improvement of the conversion funnel, and advice to **grow your businesssustainably.

🎯 Objective

  • Morevisibility
  • Moreconversions
  • Morerevenue
  • Moreprofit
  • French

    Native or bilingual

Can work on-site
Wasquehal (up to 50km)

Experience

  • MECATECHNIC
    ACQUISITION MANAGER
    November 2021 - June 2025 (3 years and 7 months)
    Responsible for the acquisition of our e-commerce sites. Operational management of SEO. Management of an internal SEA/SMA traffic manager. Management of cross-functional projects on customer experience, AI, and content strategy. Creation of acquisition/business/product data reports. Active participation in continuous e-commerce improvement (UX, Conversion, Loyalty,...).
    Traffic Acquisition SEO Strategy Google Ads SEO Webmarketing Strategy
  • BOBI DIS
    E-COMMERCE MANAGER
    April 2017 - November 2021 (4 years and 7 months)
    Responsible for the e-commerce activity of our e-commerce sites. Responsible for acquisition and marketplaces. Management of website redesigns (Magento Migration) and KPI monitoring. References: mistercartouche.fr / cote-auto-pieces.com / mymoosie.com / binea.fr ... Project manager for agency activity for external clients: From website creation to acquisition strategy (SEO, SEA, marketplaces). References: insyst.fr, hdautomatisme.com, idoine-kayak.fr, etc.
  • APIKOM
    TRAFFIC MANAGER
    September 2011 - March 2017 (5 years and 6 months)
    Consulting and management of traffic acquisition for e-commerce clients (SEA, price comparators, email marketing,...) and marketplaces. References: etc

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Education

  • SEO Cocoon Masterclass
    Frères Peyronnet
    2021
    Masterclass Cocon SEO
  • Engines + SEO Masterclass
    Frères Peyronnet
    2021
    Masterclass Moteurs + SEO

Certifications

  • Ix-SEO Certification
    Ix-lab
    2020
    SEO
  • SEO Certification
    QASEO (SEOcamp)
    2020
    SEO

Skill set

Categories