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Matthieu GudefinMG

Matthieu Gudefin

Chief Digital Officer - Digital Strategy - SaaS

€1,000/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Matthieu

• 24 years of experience in digital on the web and mobile (operator, publisher, and agency)

• Expertise: Digital Strategy, Websites, Mobile Apps, Social Networks, B2B acquisition, Growth hacking, SaaS, content publishing, advertising monetization, Team Management, Start-ups.

• Dual experience in employment and entrepreneurship

• Experience within SMEs and large groups:
- Newsweb within the Lagardère Digital Group (2 years): Publisher of sports and automotive sites, member of the Lagardère Digital innovation committee
- Newsweb (1 year): Marketing and Business Development Director, Member of the executive committee
- Bouygues Telecom (7 years): Internet and mobile internet product manager

• Entrepreneur:
- Chairman/Founder of Mashup Web launched in September 2015
- Chairman/Founder of MobilADdict in 2019 and sold to the YOC group in 2011
- Partner @ 50 Partners: start-up mentoring



  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Rouen (up to 50km)

Experience

  • Mashup Web
    CEO/Founder
    September 2015 - Today (10 years and 9 months)
    Rouen, France
    Mashup web is the easiest social media management tool : 100% made in France ! It is already compliant with Facebook, Twitter, Linkedin, Instagram and Telegram. Pinterest to come...
  • TWIO
    COO & Partner
    September 2014 - December 2016 (2 years and 3 months)
    Paris, France
    Operational takeover of the Twio.fr website and mobile applications.
  • MADGIC
    Advisor & Partner
    February 2015 - September 2015 (7 months)
    Paris, France
    MADGIC is a mobile advertising backfilling and delivering solution that doubles advertising revenue for mobile website publishers and mobile application developers. In 2009, a few mobile monetization pioneers fixed the issues that all mobile publishers were facing and built the mobile advertising platform of their dreams: fast, scalable, aggregating multiple ads sources and always displaying the most profitable ads. We launched it as Madgic in September 2011 and we are now delivering over 10Bn monthly mobile ad impressions in 200 countries.

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Education

  • MBA, International Management, Services Marketing
    University of South Florida
    1998
    MBA, International Management, Services Marketing
  • Master's degree, Marketing
    Ecole de Management de Normandie
    1998
    Bac+5, Marketing

Skill set

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