Freelancer profile translated to English.
Back to original languageAbout Matthieu
The strategic height of a consulting firm | The operational expertise of a media agency | Mastery of the data & tech ecosystem
I help advertisers unlock the full potential of their media strategy by synchronizing it with CRM, data, customer experience, and sales processes.
Areas of expertise:
- Media buying: SMA - Social (Meta Ads, TikTok Ads, LinkedIn Ads...), SEA (Google Ads, Microsoft Ads), Retail Media (Amazon Ads), programmatic display, direct buys
- 360 Media Strategy: digital & offline (TV, DOOH...)
- Web analytics, tracking, CRO - A/B Testing
- SEO & GEO
- Strategy and integration of AI in processes
Types of advertisers supported:
B2C, B2B, and Pharma. E-commerce or lead generation. From scale-ups to large corporations.
Examples of missions performed:
- Media agency management
- Audit and optimization of media strategy for efficiency
- Definition of media strategy, annual or per campaign
- Agency tender management and onboarding
- POC and diversification of acquisition levers
- Audit and optimization of governance and operational model
- Audit and optimization of tracking
- Interim and recruitment support
- Training and team coaching
French
Native or bilingual
English
Fluent
German
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Nantes (up to 50km), Lyon (up to 50km)
Experience
- Conseil médiaMedia Buy Strategy and ManagementCONSULTING AND AUDITSSeptember 2025 - Today (9 months)Paris, France
- **Boston Consulting Group**: account-based marketing strategy, SEA agency management, branding campaign strategy, definition of an operational model for media insights
- **Beiersdorf**: management of 360 media strategy and media agency (OMD), management of retail media activations (Amazon Ads)
- **Rent A Car**: weekly Google Ads ROAS optimization in coordination with the media buyer
- **Servier**: construction of a media center of excellence, deployment of an AI-powered content base, framing and supervision of media campaigns (HCP & patients)
- **Chance**: acquisition strategy audit (Lead Gen), definition and optimization of growth strategy (media buy, tracking, customer experience, synchronization with sales)
- **Cemag Care**: agency tender management, onboarding, daily agency management for a drug launch
- **Coface**: account-based marketing strategy and media lever diversification
- **Nomad Education**: definition of a media business plan, construction of the target operational model, recruitment support, media activation management
- fifty-fiveConsulting DirectorCONSULTING AND AUDITSFebruary 2019 - September 2025 (6 years and 7 months)Paris, FranceConsulting Director | Data & Digital Marketing | Strategy, Cloud, Media, Customer ExperienceAt fifty-five, a digital marketing and data consulting firm, I helped companies transform their data and digital marketing ecosystem.🔹 Key skills: Data & digital marketing strategy, organization & governance, media management, customer experience, cloud & GenAI🔹 Sectors: Banking, Insurance, Telco, Energy, Services🔹 Project examples: Data Governance & processes, activation audits (e.g., Google Ads), MMM, LTV scoring, web analytics at scale, AB Testing / CRO, data centralization & omnichannel activations, cookie & tracker compliance,Clients supported (non-exhaustive): TheFork, Back Market, Bouygues Telecom, Compagnies de Alpes, FnacDarty, IKKS, OCDE, BNP Paribas, BforBank, La Banque Postale, Sofinco, Macif, Matmut, Abeille Assurance, La Poste, EDF, TotalEnergies, Neoma BS, Atout France, Rexel, Schneider Electric
- showroomprive.comCRO ManagerE-COMMERCESeptember 2018 - February 2019 (5 months)Saint-Denis, FranceInterim CRO Manager role for Showroomprivé.Objective: structure the e-commerce conversion optimization strategy on desktop and mobile app.- Audit of existing practices, identification of improvement levers- Implementation of a prioritized A/B testing roadmap- Definition of KPIs, analysis rituals, and insight sharing- Training / upskilling of a CRO AnalystResults: several impactful tests and structuring of the CRO approach
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Education
- Advanced Master in Marketing ManagementESSEC Business School2011Advanced Master in Marketing Management
- Bachelor of Business AdministrationExcelia Group La Rochelle2010Bachelor of Business Administration